Lifecycle Marketing Senior Manager - North/South Americas

Wise Lifecycle Marketing Senior Manager - North/South Americas 7 Hours AgoSaved Hybrid Austin, TX, USA 109K-139K Annually Senior level 109K-139K Annually Senior levelFintech • Mobile • Payments • Software • Financial ServicesOwn the Americas customer lifecycle marketing strategy across North and Latin America. Lead a team, develop automated CRM journeys, and improve activation, cross-sell, retention, conversion, churn, and lifetime value. Partner with Product, Product Marketing, regional, Analytics, Creative, and Engineering teams. Use cohort analysis, A/B testing, dashboards, and incremental-lift measurement to drive decisions. Execute campaigns hands-on using enterprise CRM tools such as Braze, including data schemas, API triggers, and HTML/Liquid logic.Top Skills: A/B TestingAPIsBrazeCohort AnalysisCrm AutomationHTMLLiquidSQL