Senior Lifecycle Marketing Manager - North/South Americas

Wise Senior Lifecycle Marketing Manager - North/South Americas 3 Hours AgoSaved Hybrid Austin, TX, USA 109K-139K Annually Senior level 109K-139K Annually Senior levelFintech • Mobile • Payments • Software • Financial ServicesOwn the Americas customer lifecycle marketing strategy across North and Latin America. Lead a team, develop automated CRM journeys, and drive activation, cross-sell, retention, conversion, churn reduction, and customer lifetime value. Partner with Product, Marketing, Analytics, Creative, and regional teams to align communications with customer needs and product roadmaps. Use cohort analysis, A/B testing, dashboards, and incremental-lift measurement to guide strategy and execution.Top Skills: APIsBrazeCrm AutomationHTMLLiquidSQL