Client Strategist
Indexed description
KEY RESPONSIBILITIES & ACCOUNTABILITIES:
- Account Performance: Own the performance of your accounts against revenue forecasts and retention KPIs. Regularly audit active flows, track campaign revenue contributions, and monitor leading retention metrics like repurchase rates.
- Strategy Development & Prioritisation: Maintain a living gameplan for each account. Collaborate with clients to understand their business needs and objectives. Decide high-leverage priorities and articulate the retention logic behind every initiative.
- Pod Coordination & Operational Leadership: Direct your pod (Activations Specialist, Designer, Copywriter) effectively. Provide clear briefs, manage production timelines, and lead weekly standups to catch blockers early.
- Client Communication & Relationship Management: Lead strategic check-ins, communicate proactively about performance, and translate complex retention data into clear business outcomes. Develop and maintain strong client relationships to drive an overall positive client experience.
- Quality Ownership: Take ultimate accountability for all copy, creative, and flow builds before they reach the client. Ensure consistent brand voice, segment logic, and strategic alignment across the account.
- Growth & Thought Leadership: Upsell and cross-sell additional services to clients to enhance their marketing efforts. Share industry insights and information with marketing to position the company as a thought leader.
- Short-Term (0–3 months): * Accounts are on target for goals, or you have a clear diagnostic plan in place.
- Pod members receive clear briefs and work flows smoothly through production on time.
- Account Health Reports are updated accurately and standups are led with preparation.
- Client communication is proactive, not reactive.
- Medium-Term (3–6 months):
- Accounts are consistently hitting or exceeding retention benchmarks (NPS, Net Revenue Retention).
- You are proactively identifying strategic opportunities, not just managing existing execution tasks.
- Clients view you as a trusted strategic partner, and pod members trust your direction.
- Managerial intervention is significantly minimized.
- Relevant Experience: 3–5+ years of experience in email marketing, SMS marketing, push notification, client strategy, account management, or a similar strategic role, preferably within a digital marketing, e-commerce, or creative agency.
- Platform Proficiency: Advanced mastery of Klaviyo is essential. A deep understanding of the Shopify ecosystem is also preferred to maximize retention outcomes.
- Strategic & Analytical Thinking: Proven ability to analyze performance data, identify growth opportunities, and translate complex metrics into actionable strategies that drive Net Revenue Retention (NRR) and client success.
- Client Relationship Mastery: Exceptional written and verbal communication skills, with a demonstrated track record of building deep trust, managing expectations proactively, and acting as a true strategic partner rather than just an order-taker.
- Cross-Functional Leadership: Experience guiding and collaborating with internal execution teams (or "pods"). Ability to write clear briefs, streamline workflows, and ensure projects are delivered on time and to standard.
- Project & Account Management: Strong organizational skills with the ability to juggle multiple client accounts simultaneously, maintain accurate Account Health Reports, and lead effective stand-ups.
- Proactive Problem-Solving: A high degree of autonomy and resourcefulness. You should be able to anticipate client needs, troubleshoot issues independently, and significantly minimize the need for managerial intervention.
- Industry Expertise: A solid understanding of digital marketing principles, e-commerce trends, and customer lifecycle strategies to provide high-level, relevant advice to clients.
- Language Skills: Must speak and write fluent English. This is essential for leading proactive client communications, presenting data-driven strategies clearly, and providing concise, accurate briefs to your internal pod members.
- Full-time Remote Work Setting
- Paid Time Off (30 days annually)
- Observance of Public Holidays
- Internet Allowance
- Health and Wellness Allowance
- Maternity and Paternity Benefit
- Loyalty Rewards
- Performance-based Incentives and Bonuses
- Outcome-focused Environment
- YouTube
- Glassdoor
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