SEO Specialist

Job Responsibilities:

• Develop and implement SEO strategies to grow our client's market through content and techniques that increase traffic and engagement.
• Implement, evaluate, and report on offsite SEO, specifically for Baidu and Google.
• Implement, evaluate, and report on onsite SEO.
• Conduct keyword research and competitive analysis to identify opportunities for growth.
• Monitor and report on SEO performance metrics and KPIs.
• Stay up to date with the latest SEO trends, algorithm updates, and industry best practices.
  

Job Requirements:

• Strong understanding and passion for SEO.
• Must be proficient in Mandarin.
• In-depth knowledge of Baidu and the Chinese market.
• Extensive knowledge of China SEO, especially Baidu.
• Proficiency in AI tools and their application towards SEO.
• Good marketing sense in terms of new trends and topics for content generation and keyword strategy.
• Extensive experience with SEO tools such as Google Analytics, SEMrush, Ahrefs, and Moz.
• Minimum of 3-5 years of experience in SEO.
• Strong analytical skills to understand ranking algorithms and interpret data.
• Excellent communication and team management skills.
• Ability to work in a fast-paced and dynamic environment.
• Basic understanding of China SEO requirements in terms of IT infrastructure.

Originally posted on Himalayas