Product Marketing Manager

Delightful copies typically take weeks or months to prepare — Copianto simplifies this.
Our SaaS product allows entrepreneurs, marketers, and copywriters to use the latest natural language processing models to improve their communication and accomplish business goals.

Role Overview

This role is responsible for increasing product awareness, engagement, and adoption among existing and potential customers and collaborating closely with cross-functional teams to ensure successful product launches.

What you’ll do

• Develop and execute product marketing plans and strategies for the entire Copianto.AI suite of products to increase awareness and engagement.
• Conduct market research and analysis including customer needs, competitive landscape, and industry trends.
• Develop product positioning and messaging that resonates with existing and potential customers.
• Create compelling product content such as blog posts, case studies, product videos, and customer testimonials.
• Develop and execute go-to-market plans for materials, such as blog posts, social media updates, email newsletters, and press releases.
• Manage the company's social media accounts by creating and scheduling content, monitoring engagement, and reporting on analytics.
• Conduct market research to identify trends, competition, and potential opportunities.
• Plan and execute events, such as webinars, Twitter spaces, trade shows and product launches.
• Analyze marketing data, including website traffic, social media metrics, and conversion rates.

What we’re looking out for

Bachelor's degree in Marketing, Communications, or a related field.

• 3+ years of experience in product marketing, preferably in the technology industry.
• Strong analytical, problem-solving, and strategic thinking skills
• Excellent communication, writing, and presentation skills
• Ability to work in a fast-paced and dynamic environment
• Knowledge of marketing automation tools, social media platforms, and web analytics.
• Ability to collaborate effectively with cross-functional teams.

Originally posted on Himalayas