Senior Performance Media Buyer – YouTube & Google

This is a remote position.

Mission:Own and scale profitable customer acquisition on YouTube and Google Ads across multiple geos and accounts for a video-heavy, direct-response funnel. Key Responsibilities:

• Plan, launch, and optimize YouTube & Google campaigns (Video, Search, Performance Max, Display) across several markets and accounts.
• Design account and geo structures that de-risk platform bans/suspensions and enable clean scaling.
• Build and run systematic creative tests (hooks, scripts, thumbnails, formats) and landing page/funnel tests.
• Monitor performance daily, diagnose issues quickly, and propose clear actions based on data.
• Collaborate with creative, CRO, and tracking/engineering teams to improve targeting, attribution, and funnel performance.
• Stay current on platform policies to minimize disapprovals and compliance risk.

Requirements:

• 4+ years running YouTube & Google Ads for DTC / info / performance marketing.
• Proven track record scaling to high 5-figure or 6-figure monthly budgets per account while hitting ROAS/CAC targets.
• Experience working with multiple ad accounts, pixels/conversion tracking setups, and multi-geo structures.
• Strong analytical skills (comfortable in spreadsheets, dashboards, cohort views, experimentation frameworks).
• Deep understanding of creative strategy for YouTube (direct-response video, hooks, retention, CTAs).
• Sharp, independent thinker: able to propose strategy, not just “run what’s given.”
• Comfortable working remote with asynchronous communication and clear written updates.

Screening Questions:To be considered for this role, please provide detailed answers to the following questions:1. In the last 12 months, what was the largest monthly ad spend you personally managed on YouTube/Google?

• Please include: platforms (YouTube vs Search/PMAX), geos, and typical ROAS/CAC.

2. Share 1–2 examples (brief) where you scaled an account from X to Y spend while maintaining or improving ROAS.

• What changed because of you?

3. What types of offers/funnels have you worked with most (ecom, info, lead gen, etc.), and which do you understand best? Why?

Originally posted on Himalayas