Product Marketing Leader - Innovation & Experimentation

Gusto Product Marketing Leader - Innovation & Experimentation 5 Hours AgoSaved Easy Apply Hybrid 5 Locations Easy Apply 190K-275K Annually Entry level 190K-275K Annually Entry levelFintech • HR TechLead go-to-market strategy and experimentation for new products, offers, and market motions. Develop segmentation, positioning, pricing, and cross-product narratives; synthesize market and customer insights; coordinate Product, Sales, Growth, Marketing, and Customer Experience teams; establish processes for ambiguous initiatives; define success metrics; and optimize performance through iterative testing. The role focuses on proving product-market fit before handing successful motions to established product marketing teams.Top Skills: AI