Showroom Host & Customer Experience Coordinator (498)

(Initially based at Mercedes-Benz North Dublin – Navan Road, before relocating to our brand-new flagship dealership in North City Business Park, North Road, Dublin 11 in Q3 2026.)

MSL Motor Group is seeking an exceptional Showroom Host & Customer Experience Coordinator to join our Mercedes-Benz North Dublin team during an exciting period of transformation and growth.

Our new flagship dealership will unite our existing Mercedes-Benz North Dublin Sales operation on the Navan Road with our Mercedes-Benz Service Centre operation on the North Circular Road, bringing both together into a single purpose-built, state-of-the-art dealership.

Built from the ground up in accordance with the latest Mercedes-Benz MAR20X Retail Standards, this landmark dealership has been designed to redefine the customer experience through luxury, trust, efficiency and exceptional hospitality.

As the first point of contact for every customer entering the dealership, you will be one of the most important ambassadors for the Mercedes-Benz brand. Your role is to ensure every customer receives a warm, professional and memorable welcome, while coordinating the customer journey seamlessly across our Sales and Aftersales departments.

This is far more than a traditional reception position. You will become the face of Mercedes-Benz North Dublin, ensuring every customer feels welcomed, valued and looked after from the moment they arrive.

Role Overview

Reporting to the General Manager, the Showroom Host & Customer Experience Coordinator is responsible for creating an exceptional first impression for every visitor.

The successful candidate will professionally welcome customers, identify the purpose of their visit, coordinate appointments and introductions, support both the Sales and Aftersales teams and ensure every customer journey is managed efficiently using the Mercedes-Benz Welcome Assist system and dealership processes.

Working closely with the Sales Managers, Service Manager, Service Advisors, Sales Executives and Product Experts, you will ensure customers are directed to the appropriate colleague while maintaining a calm, organised and premium showroom environment.

You will also oversee reception operations, customer communications and showroom presentation, ensuring Mercedes-Benz standards are consistently achieved.

Key Responsibilities

Customer Welcome & Experience

• Provide every visitor with a warm, professional and personalised welcome.
• Create an immediate positive first impression of the Mercedes-Benz brand.
• Identify each customer's reason for visiting and understand their requirements.
• Coordinate customer arrivals using the Mercedes-Benz Welcome Assist system.
• Welcome customers with scheduled appointments and notify the relevant member of staff immediately.
• Introduce customers to the appropriate Sales Executive, Product Expert, Service Advisor or Manager.
• Coordinate both Sales and Aftersales customer journeys to minimise waiting times.
• Keep customers informed throughout their visit.
• Ensure every customer feels valued, respected and looked after throughout their time in the dealership.
• Offer refreshments and ensure waiting customers remain comfortable and informed.
• Escort customers where appropriate throughout the showroom.

Reception & Customer Communications

• Operate the main dealership reception and telephone switchboard professionally.
• Answer inbound calls promptly and efficiently.
• Direct customer enquiries to the appropriate department.
• Manage dealership email and general enquiries.
• Record and maintain accurate customer information.
• Update customer details within the Dealer Management System and CRM platforms.
• Assist with customer follow-up communications where required.
• Support customer satisfaction initiatives and survey programmes.
• Escalate customer concerns promptly to the relevant manager.

Customer Journey Coordination

• Coordinate customer appointments across Sales and Aftersales.
• Maintain awareness of consultant availability throughout the day.
• Allocate customers fairly and efficiently to available Sales Executives and Service Advisors.
• Liaise continuously with Sales, Service and Management teams to ensure smooth customer flow.
• Support showroom events, vehicle launches and customer hospitality initiatives.
• Ensure smooth handovers between departments whenever customers require multiple services.

Showroom Presentation & Hospitality

• Ensure the reception and showroom always present to Mercedes-Benz luxury standards.
• Maintain the reception desk, customer lounge and hospitality areas.
• Ensure refreshments are available and presented to the highest standard.
• Monitor showroom presentation throughout the day.
• Assist in maintaining showroom merchandising and displays.
• Ensure digital welcome screens and customer information displays remain current and operational.
• Create a welcoming, calm and premium atmosphere for customers and visitors.

Customer Service Support

• Support both the Sales and Aftersales teams during busy periods.
• Assist with customer follow-up activity where appropriate.
• Support customer satisfaction programmes and retention initiatives.
• Handle customer concerns professionally and resolve issues wherever possible.
• Work closely with management to continuously improve the customer experience.
• Assist with administrative duties and reporting as required.

Essential

Skills & Experience

• Previous experience within luxury hospitality, premium retail, hotel reception, airline customer service, concierge or a customer-facing role.
• Outstanding customer service skills.
• Excellent communication and interpersonal skills.
• Professional appearance and presentation.
• Exceptional organisational skills.
• Strong administration and IT skills.
• Ability to remain calm in a busy environment.
• Excellent telephone manner.
• Ability to multitask and prioritise effectively.
• Positive, enthusiastic and welcoming personality.
• Ability to build rapport quickly with customers.
• High level of emotional intelligence and professionalism.

Desirable

• Experience within the motor industry.
• Experience using CRM or Dealer Management Systems.
• Experience coordinating customer appointments.
• Knowledge of the Mercedes-Benz brand.
• Experience working in a luxury customer service environment.

Personal Attributes

The Successful Candidate Will

• Be passionate about delivering exceptional customer experiences.
• Take genuine pride in creating memorable first impressions.
• Be approachable, engaging and naturally welcoming.
• Demonstrate empathy and professionalism in every customer interaction.
• Thrive working within a collaborative team environment.
• Show initiative and confidently solve problems.
• Be highly organised with exceptional attention to detail.
• Represent the Mercedes-Benz brand with confidence and professionalism at all times.

If you meet the above criteria and are interested in being considered for this position, please submit a cover letter outlining your availability and salary expectation, together with a comprehensive Curriculum Vitae.