Social Media Consultant

## About the Role Yokly is looking for a results-driven Social Media Consultant to grow our presence and generate consultation bookings for kitchen and bath renovation services. This role starts as a pilot engagement (timeline based on performance, not a fixed duration) with the opportunity to extend long-term based on results. WHAT YOU’LL DO Paid Social & Performance Marketing - Plan, launch, and optimize ad campaigns that generate consultation bookings - Manage campaigns across Facebook, Instagram, LinkedIn, YouTube, TikTok, and Google - Manage budgets and continuously improve performance through structured testing (creative, offers, audiences) - Build and optimize retargeting campaigns to increase conversions Organic Growth & Social Presence - Improve organic follower growth across platforms - Increase reach, engagement, and trust-building visibility - Recommend posting strategies that strengthen brand awareness - Align organic content with paid campaigns for stronger overall performance Content & Creative Direction - Work with existing renovation photos and videos - Recommend platform-specific content formats and messaging that resonates with homeowners - Provide clear creative guidance for what to post and why it works Landing Pages & Conversion Improvement - Review landing pages connected to ad campaigns - Diagnose why visitors are not booking consultations - Recommend conversion improvements (CRO) to increase bookings and clarity of the offer Lead Capture + Follow-Up Support - Improve lead capture forms (email + phone) and opt-in flow - Ensure lead tracking is connected correctly to the CRM - Recommend basic follow-up improvements (email/SMS) that move leads toward booked consultations Reporting & Optimization - Track and report paid + organic performance - Provide simple, actionable reporting on leads, consultations, growth, and next steps - Make recommendations based on results and implement improvements quickly WHAT WE’RE LOOKING FOR - Proven experience driving results with social media marketing (paid + organic) - Strong hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and YouTube - Experience marketing home services/remodeling/real estate/construction is a strong plus - Demonstrated ability to convert audiences into booked consultations or qualified leads - Clear, practical communication and strong ownership of outcomes ## What Success Looks Like - Increased qualified consultation bookings for kitchen and bath renovation services - Consistent organic follower growth and stronger engagement - Clear performance insights and a repeatable strategy by platform ## Engagement Details - Pilot-based engagement (extends based on performance) - Short onboarding period - Regular performance reviews and clear targets - Opportunity to expand scope if results are strong Salary: ₱30k

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