Digital Marketing Lead (Remote – Philippines)

Role Overview Own the end-to-end marketing campaigns engine—strategy, creative requests, execution, measurement, and iteration—to generate quality discovery calls for Sales. You’ll lead a two-person pod, coordinate with the Design team for social/video/reels/landing assets, and ensure rigorous attribution and reporting via in-house platform. What You’ll Do Strategy & Planning - Design and manage multi-channel campaigns (LinkedIn outreach + ads, email funnels & nurture, landing pages, partnerships) - Define ICPs, offers, messaging maps, and experiment/test hypotheses Execution & Systems - Launch and oversee LinkedIn sequences and GoHighLevel automations - Maintain organized UTMs, campaign taxonomy & tracking - Ensure seamless lead handoff into our in-house app / CRM Creative Collaboration - Lead creative briefs and SLAs with Design (social posts, reels, carousels, landing page blocks) - Review assets to ensure message-market fit, brand consistency, and compliance - Uphold our brand pillars, style, and voice Proposals & Reporting - Create campaign proposals (goals, audience, offers, creative brief, budget) - Produce regular performance reports with insights and next-step recommendations Optimization & Learning - Run A/B tests (hooks, offers, landing pages, sequences) - Capture learnings and build playbooks for continuous improvement Cross-Team Collaboration - Work closely with Operations, Sales, and Client Success to ensure clean handoffs, data integrity, and feedback loops - Be a communicator of wins, challenges, and insights Key Outcomes - A steady cadence of qualified discovery calls (SQLs) delivered to Sales. - Efficient CPSQL, healthy reply rates (LinkedIn/email), strong landing-page conversion, and clean campaign attribution. - Clear proposals before launch and clear reports after launch. Qualifications - 2+ years in B2B / SaaS / performance marketing roles - Direct experience managing LinkedIn outreach, email funnels, landing pages, automation (GoHighLevel or similar) - Proven track record in multi-channel campaigns & attribution - Strong skills in brief-writing, creative review, and campaign processes - Analytical mindset + comfort with data, dashboards, UTM tracking - Excellent communication skills (English + Filipino) - Ability to collaborate across teams & fast-paced environment Nice to Have - Fintech/payments or SaaS experience; familiarity with compliance-sensitive marketing. - Landing-page experimentation and funnel analytics depth. What We Offer Fully Work-from-Home Setup Health & Security (HMO Coverage) Work-Life Balance & Leave Privileges Additional Benefits: - Saturday & Sunday Off: Reserved for rest and personal pursuits - PTO Conversion to Cash: Flexibility for when you need it most - 13th Month Pay: way of expressing gratitude for your hard work on holiday season

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