Engineering Director - Core Product

HoneyBook is the leading AI-powered business management platform for service-based business owners. Designed to enhance - not replace - independent professionals. HoneyBook’s AI-powered tools help businesses attract leads, connect with clients, book projects, and manage payments more efficiently. With AI seamlessly integrated into every workflow, entrepreneurs can focus on their craft while scaling their businesses with confidence. Since its founding in 2013, HoneyBook has powered over 25 million client relationships and processed more than $12 billion in transactions, helping independent businesses grow faster and smarter.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and maintain a growth mindset. We know experience comes in many forms - some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually curious environment and have relevant experience, we encourage you to apply.

We are looking for an experienced Engineering Director to lead a Core Product engineering group in our Tel Aviv office. In this role, you will manage a group of Engineering Managers who each lead their own teams of engineers. You will be responsible for driving delivery, quality, and impact across one of HoneyBook’s most critical product areas.

You will report to the Head of Engineering and partner closely with Product, Design, Data, and Go-to-Market leaders to shape strategy and ensure strong execution. This role requires a seasoned leader with deep people-management experience, strong product partnership, and the ability to lead through scale and complexity. The group also plays a key role in embedding AI capabilities into our core product experiences, making this an exciting opportunity to help shape how AI enhances workflows for millions of independent business owners.

A few of the things you will do:

• Lead, coach, and support a group of 5 Engineering Managers overseeing multiple teams and dozens of engineers.
• Develop and grow managers by helping them strengthen their leadership, decision-making, and team health.
• Drive clarity, alignment, and focus across teams working on shared product goals and cross-team initiatives.
• Partner closely with Product and Design leadership to shape roadmap, priorities, and execution plans.
• Help define and deliver core product and Growth experiences, including initiatives that embed AI into key user workflows.
• Translate company and product strategy into clear engineering direction and measurable outcomes.
• Help teams plan effectively, make thoughtful tradeoffs, and deliver high-quality products in a predictable way.
• Improve how teams collaborate across domains by refining planning, processes, and communication.
• Lead cross-team initiatives and manage dependencies across multiple stakeholders.
• Play a key role in hiring, org design, and scaling the engineering organization in Tel Aviv.

What is needed:

• 15+ years of experience in software engineering, with at least 2+ years managing managers and multi-team groups.
• Experience leading product engineering teams at scale in a fast-paced environment.
• Exceptional people-management and leadership skills, with a strong track record of developing engineering managers.
• Strong execution and delivery skills across a broad and complex scope.
• Strategic mindset and ability to connect engineering work to product and business impact.
• Experience partnering closely with Product, Design, Data, and GTM teams on customer-facing products.
• Comfortable working in AI-native environments and eager to contribute to AI-driven product development.
• B2C product experience - a significant advantage.
• Strong communication and collaboration skills with the ability to influence across teams and leadership levels.
• Experience building products that incorporate AI/ML capabilities - a strong advantage.

The good stuff:

Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.

Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!

Compensation: We offer a competitive salary and meaningful equity grants.

Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.

Our core values:

People come first: We prioritize people as we explore opportunities and work through challenges.

Raise the bar: We push for greatness—for ourselves, each other, and our members.

Own it: Trust and ownership let us make decisions with confidence.

We love what we do: We bring passion to our work and love what we create for our members.

Keep it real: Authenticity, respect, and transparency are at our core.

The opportunity at HoneyBook is huge. Our primary customers today are creative businesses that generate $150M in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.

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