Chief Marketing Officer

Scholify is an AI-powered Learning OS built for ambitious ACCA, accounting, and finance students.

Instead of simply providing learning content, Scholify turns each learner’s exam goals, available study time, progress, and performance data into a personalized learning journey. Through structured learning, targeted practice, progress tracking, and AI-powered guidance, we aim to help students study more consistently, identify weaknesses faster, and prepare for professional exams with greater confidence.

We are building Scholify with a global vision: to create an intelligent learning platform that understands each learner and helps them move from goal → plan → daily execution → measurable progress.

About the Role

We are looking for a highly ambitious Founding Chief Marketing Officer (CMO) to join Scholify and build our marketing and growth engine from the ground up.

This is a hands-on startup leadership role. You will work closely with the founders across product, growth, partnerships, branding, content, sales, and customer acquisition.

Your mission will be simple:

Turn Scholify into a recognizable education brand and build a repeatable system for acquiring, activating, and retaining users.

Key Responsibilities

• Build and execute Scholify’s overall go-to-market and growth strategy.
• Develop our positioning, messaging, brand voice, and market differentiation.
• Own user acquisition across TikTok, Instagram, LinkedIn, YouTube, communities, SEO, paid advertising, and other growth channels.
• Build an influencer and affiliate marketing program targeting ACCA, accounting, finance, and university communities.
• Develop partnerships with universities, student organizations, educators, tutors, ACCA communities, and professional organizations.
• Plan and execute product launches and marketing campaigns.
• Build Scholify’s content strategy and social media presence.
• Design acquisition funnels from awareness to registration, activation, subscription, and retention.
• Track CAC, conversion rates, activation, retention, LTV, ROAS, referral performance, and other growth KPIs.
• Conduct customer and competitor research to continuously improve our positioning.
• Work closely with product teams to turn user feedback and behavioral data into product improvements.
• Test new growth experiments quickly and systematically.
• Recruit and manage future marketing, content, community, and growth team members.
• Help expand Scholify from Uzbekistan and Central Asia into international markets.

Who We’re Looking For

You may be a strong fit if you:

• Think like a founder rather than only a marketing employee.
• Have experience in growth marketing, digital marketing, product marketing, branding, sales, startups, EdTech, SaaS, or consumer technology.
• Understand modern B2C acquisition funnels.
• Are comfortable working with analytics and making decisions based on data.
• Understand social media growth and creator/influencer marketing.
• Can communicate clearly and turn complex products into simple, compelling messages.
• Are comfortable experimenting, failing quickly, learning, and iterating.
• Can operate effectively in an early-stage startup environment with limited resources.
• Have strong English communication skills.
• Are highly proactive, ambitious, and execution-oriented.

Strong Advantages

Experience or knowledge in any of the following would be especially valuable:

• ACCA, accounting, finance, or professional education
• EdTech
• AI products
• SaaS/startups
• Performance marketing
• Product-led growth
• University/community marketing
• Influencer or affiliate marketing
• International market expansion

What We Offer

This is an opportunity to join Scholify at an early stage and have a meaningful influence on how the company grows.

You will have the opportunity to:

• Build the marketing function from zero.
• Work directly with the founders.
• Shape Scholify’s brand and global go-to-market strategy.
• Experiment rapidly with AI-powered marketing and growth systems.
• Build partnerships across universities, educators, creators, and professional communities.
• Grow into a key executive leadership position as Scholify scales.

We are looking for someone who wants to build, not simply maintain.

If you are excited about AI, education, startups, growth, and building a product that can help thousands of students achieve their professional goals, we would love to hear from you.

• Apply through LinkedIn and tell us what you would do in your first 90 days to grow Scholify.