Integrated Marketing Specialist

GoodRx Integrated Marketing Specialist YesterdaySaved Remote or Hybrid USA 65K-138K Annually Junior 65K-138K Annually JuniorConsumer Web • Coupons • Healthtech • Social Impact • PharmaceuticalSupports broad-reach paid media and integrated marketing campaigns across television, streaming video and audio, radio, and podcasts. Responsibilities include analyzing channel performance, recommending optimizations, monitoring digital marketing results, managing budgets and pacing, handling invoicing, building tracking assets, supporting campaign planning and launches, conducting competitive analysis, and presenting performance insights. The role collaborates with internal teams and external agency partners.Top Skills: C-TrackingCtvGoogle SuiteLinear TvMS OfficeOlvOttPaid MediaPodcastsQr CodesStreaming AudioStreaming VideoTerrestrial RadioUtm Tracking