Product Marketing Manager, Chevrolet Crossovers

General Motors Product Marketing Manager, Chevrolet Crossovers YesterdaySaved Hybrid Warren, MI, USA Senior level Senior levelAutomotive • Big Data • Information Technology • Robotics • Software • Transportation • ManufacturingLeads product marketing strategy and execution for Chevrolet crossover vehicle programs, including customer targeting, positioning, pricing, content, forecasting, competitive analysis, and launch planning. Translates research, customer feedback, regulatory requirements, financial inputs, and business objectives into product recommendations. Partners with cross-functional teams across engineering, design, finance, manufacturing, sales, and brand marketing, while representing product strategy in leadership, media, dealer, and training settings.Top Skills: Cr/DnNew Vehicle Customer StudyProduct Program Content (Ppc)Sales And Registration ReportingVehicle Content And Pricing System (Vcps)