Senior Media Planning Manager

Chewy Senior Media Planning Manager An Hour AgoSaved Hybrid Boston, MA, USA 130K-207K Annually Senior level 130K-207K Annually Senior leveleCommerce • Healthtech • Pet • Retail • PharmaceuticalLeads integrated, full-funnel media strategy and planning for Chewy’s healthcare retail business. Owns channel strategy, audience targeting, budget allocation, media-mix modeling, campaign measurement, optimization, testing, and emerging-channel evaluation across OTT, paid social, paid search, affiliate, and other platforms. Partners with Marketing, Finance, Analytics, Creative, and channel teams, translating customer and performance data into investment recommendations and presenting strategies and results to senior leadership.Top Skills: Affiliate MarketingOttPaid SearchPaid Social