Local SEO Specialist

What we’re looking for

We’re looking for a self-directed Local SEO Specialist with a proven track record in local search optimization and a strong ability to turn research into measurable outcomes.

• English proficiency: strong written and spoken English for clear updates, documentation, and client-aligned communication.
• Independence and ownership: you can manage tasks end-to-end without constant supervision.
• Reliability: reliable internet connection and a dependable computer to complete ongoing work.
• SEO experience: previous, practical SEO experience—especially focused on local SEO.
• Attention to detail: high accuracy when auditing listings, researching keywords/competitors, and implementing on-page/local changes.
• Problem-solving: ability to diagnose issues and propose solutions based on data and best practices.
• Fast learning: you can quickly learn our workflows, standards, and reporting methods.
• Communication and collaboration: you provide clear status updates, explain recommendations, and ask focused questions when needed.

This is ongoing work. We are ideally seeking someone available full-time, but we can start part-time and grow the engagement over time.During screening, we may request candidates to complete a paid practical case study.

Projects

Sherpa Marketing LLC is hiring a Local SEO Specialist to join our team and work directly with our SEO operations.

This is a long-term position where you will be responsible for executing and supporting Local SEO strategies for U.S.-based home service businesses. You will collaborate with the Sherpa team, follow our internal processes, and take ownership of assigned SEO responsibilities.

Your work will include Google Business Profile optimization, local keyword and competitor research, on-page SEO, citations and business listings, SEO audits, local rank tracking, and identifying opportunities to improve organic visibility.

As search continues to evolve, you will also learn and apply strategies related to AI-powered search and local discovery.

We're looking for one person who wants to become a consistent part of our team, take ownership of their work, learn quickly, and grow with Sherpa.

What you’ll do

As our Local SEO Specialist, you will:

• Optimize and manage Google Business Profiles
• Perform local keyword and competitor research
• Implement on-page and Local SEO improvements
• Manage citations and business listings
• Perform SEO audits and identify opportunities
• Monitor local search rankings and performance
• Support SEO strategies for U.S. home service businesses
• Document your work and communicate progress with the team
• Learn and apply new strategies related to AI-powered search

You will work as part of Sherpa's operations team and collaborate with other team members to execute our SEO strategy.

Compensation & engagement

• Hourly rate: $5–$9 USD/hour depending on experience.
• Ongoing work: consistent opportunities to contribute to local SEO improvements over time.
• Flexible start: we ideally hire full-time, but we can begin part-time and grow as performance and availability align.
• Practical assessment: shortlisted candidates may be invited to complete a paid practical case study.

Nice to have

• Hands-on experience with Google Business Profile optimization workflows (posts, categories, services, photos, and ongoing management).
• Experience using local rank tracking tools and translating rankings into actionable next steps.
• Familiarity with citation strategy (data consistency, directory selection, and local listing cleanup).
• Understanding of AI-influenced search behavior and how it can affect local discovery and content strategy.
• Comfort documenting audits and recommendations in a structured, client-friendly format.

These are not strict requirements, but they can help you ramp up faster.