Commercial Strategy Associate – Fulfillment (Cross-Border)

Job Description

Business Performance Management

• Own overall LFF commercial performance (ADO, ADGMV, PC2%)
• Monitor weekly/monthly performance and identify growth levers
• Drive corrective actions for underperformance across clusters

Target Setting & Planning

• Lead target setting exercises (monthly) aligned with company OKRs
• Translate topline targets into actionable plans across seller segments and programs
• Track target achievement and ensure accountability across stakeholders

FBS Seller Acquisition

• Drive and support acquisition strategy for Fulfilled by Shopee (FBS) sellers
• Identify high-potential sellers for onboarding into FBS
• Partner with clusters and Scommerce teams to scale acquisition funnel

Seller Programs & Incentives

• Design and manage seller programs
• Ensure program effectiveness in driving seller growth and retention
• Continuously refine mechanics based on performance data

Warehouse Rate Cards & Pricing

• Own WH rate card strategy to balance competitiveness and profitability
• Conduct benchmarking and cost analysis
• Align pricing with seller segments and business objectives

P&L Management

• Own LFF commercial P&L
• Monitor cost drivers (logistics, incentives, warehousing)
• Drive initiatives to improve margins and operational efficiency

Stakeholder Management

• Act as key PIC for commercial-related queries and escalations, ensuring end-to-end resolution across teams.
• Proactively engage stakeholders across LFF Commercial, Regional LFF, and Scommerce Commercial teams to align on priorities and execution plans.
• Represent the team in weekly/monthly business reviews and cross-functional operational syncs.
• Ensure alignment and follow-through on key initiatives and performance commitments.

Requirements

• Bachelor's degree or above, any major.
• Fluent in English communication.
• Strong logical thinking, analytical skills, self-driven, and result-oriented.
• Communication and collaboration skills: Efficient communication and effective advancement of cross-team collaboration.
• Project management: Strong data analysis ability, capable of independently deconstructing business goals and producing feasible solutions.
• 3 to 5 years or more of experience in the internet or e-commerce industry, with relevant project management experience