Principal Digital Architect, Marketing

Caterpillar Principal Digital Architect, Marketing 7 Hours AgoSaved Hybrid Chicago, IL, USA 148K-240K Annually Senior level 148K-240K Annually Senior levelArtificial Intelligence • Cloud • Internet of Things • Software • Cybersecurity • IndustrialDesign and lead end-to-end marketing digital architecture including Customer 360, real-time activation, personalization pipelines, and cloud lakehouse platforms. Integrate MarTech/AdTech components, embed privacy/compliance, enable analytics and AI-driven marketing use cases, and provide stakeholder leadership to deliver scalable, governed marketing data solutions.Top Skills: Advertising PlatformsAIAnalytics PlatformsBigQueryCampaign Manager 360CdpCi/CdCRMDmpDomain-Driven DesignDspGoogle AnalyticsGoogle Cloud PlatformGoogle Tag ManagerHightouchLakehouse ArchitectureMarketing AutomationMlSnowflakeTest AutomationTogafZachman