Marketing Specialist

What makes this a great opportunity?

Suntory Global Spirits is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Suntory Global Spirits has evolved into the world's third largest leading premium spirits company... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits Korea opened in October 2018 and is spreading a new enjoyable drinking culture among the heaviest drinkers in the world.

Role Responsibilities

Market & Consumer Insights

Identify business opportunities by analyzing market trends, competitive landscapes, and evolving consumer behaviors through hands-on research and field checks

Brand Planning & Activation

• Co-develop (with Marketing Manager) and propose an annual marketing plan that is in line with the local growth strategy
• The Plan includes brand positioning, messaging, and target audience definition
• Contribute the conceptualization, development, and execution of integrated marketing campaigns across various channels (e.g., digital, social media, PR, events, traditional advertising)
• Take full ownership of brand activations and activities from ideation to execution
• Propose and test new initiatives on a small scale, scaling up those with proven potential
• Identify and develop agencies that have core competencies relevant to SGS Korea Marketing needs.

Brand Performance & Analysis

• Monitor, analyze, and report on campaign performance and overall brand metrics, providing actionable insights.
• Conduct post-campaign and post-activity evaluations across all marketing initiatives to draw key learnings and actionable insights for future optimization

Cross-Functional Collaboration & Stakeholder Management

• Engage with and influence all the counterparts: SGS Korea Functions, Global Brand House
• Develop a strong partnership with the Commercial team, to continuously deliver maximum synergy between Commercial and Marketing activities.
• Manage and support all operations for responsible brand with the operation team.

Budget Management

Manage Marketing BI spending and its' effectiveness while aligning with Finance and Commercial

Qualifications

• 3-6 years of progressive experience in brand marketing and marketing management
• Education background in Marketing or Business is preferred
• Fluent level of English proficiency required for both written and verbal communication

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