Senior Customer Lifecycle & Automation Manager

Qualifications and requirements

• 4+ years of hands-on experience in CRM, lifecycle marketing, retention, customer engagement, or marketing automation within a digital consumer business.

• Demonstrated experience building behavioral, event-triggered customer journeys. Batch email campaigns alone are not sufficient for this role.

• Hands-on administration of at least one lifecycle or customer-engagement platform: Customer.io, Braze, Iterable, Salesforce Marketing Cloud, HubSpot, CleverTap, MoEngage, Insider, Klaviyo, or a comparable platform.

• Strong understanding of segmentation, personalization, multi-channel messaging, triggered communications, frequency management, and customer lifecycle design.

• Strong analytical and experimentation skills. You know how to design A/B tests, use control groups, and measure incremental business impact rather than channel metrics alone.

• Technical fluency to work directly with software engineers. You are comfortable discussing APIs, webhooks, JSON payloads, event schemas, databases, and event-driven systems.

• Proven ownership from concept to launch: strategy, requirements, build, QA, measurement, and iteration.

• Fluent Spanish and professional working English. You must be able to explain a lifecycle or technical implementation clearly in English.

• Availability for full-time remote work from Latin America, with meaningful overlap with U.S. Eastern Time (Florida).

• Experience in fintech, payments, remittances, telecom, digital wallets, marketplaces, or

Projects

You will join a cross-functional team building Cococel’s next stage of growth: expanding a proven international connectivity model into a broader platform for the Latin American diaspora in the United States.

You will work directly with our Founder, .NET/AWS engineering team, mobile product team, and frontline customer-service team to turn real customer behavior and transaction events into better automated experiences.

Our immediate goal is to replace manual, fragmented customer follow-up with a scalable lifecycle system that improves activation, transaction recovery, repeat usage, retention, and customer lifetime value. Longer term, the systems you build will support Cococel’s expansion from international mobile top-ups into wallet, remittances, and communication services.

This is a small, high-ownership team. You will have direct access to decision-makers, real transaction data, and the freedom to build the right system instead of operating a legacy one.

Job functions

• Own Cococel’s customer lifecycle strategy across acquisition, activation, first transaction, repeat usage, retention, loyalty, and reactivation.

• Audit current customer journeys, communication flows, transaction states, and available data; identify the highest-impact automation opportunities.

• Design, build, QA, launch, and optimize behavioral journeys across WhatsApp, push notifications, email, SMS, and in-app messaging.

• Work directly with Product and Engineering to define customer and transaction events, event schemas, required data properties, APIs, webhooks, integrations, and measurement requirements.

• Lead the selection, implementation, and day-to-day operation of a lifecycle automation platform such as Customer.io, Braze, Iterable, CleverTap, MoEngage, or a comparable solution.

• Build behavioral segments using transaction frequency, recency, recipient relationships, transaction value, wallet usage, tenure, engagement, and lifecycle stage.

• Establish a rigorous experimentation process: hypothesis, segmentation, control group, QA, launch, measurement, and iteration.

• Build dashboards and report lifecycle impact through activation, repeat transaction rate, D30/D60/D90 retention, churn, reactivation, journey conversion, wallet utilization, LTV, incremental revenue, and gross profit.

• Partner with Customer Service to automate proactive communication for failed, delayed, pending, or verification-required transactions while preserving fraud and compliance controls.

• Take initiatives from strategy through implementation, measurement, and iteration. This is a hands-on builder role, not an agency-management role.

Conditions

• Competitive USD compensation: USD 3,000–5,000 gross per month, based on demonstrated experience and technical depth.

• Performance bonus tied to measurable business outcomes, including retention, transaction frequency, and incremental revenue.

• Full-time, remote-first role from Latin America, with flexibility and meaningful overlap with U.S. Eastern Time (Florida).

• Direct access to the Founder, Product, and Engineering teams. Decisions are made quickly, and you will have real ownership over your work.

• Autonomy to recommend and implement the right lifecycle technology stack rather than operate a legacy system you cannot change.

• Opportunity to shape a platform expanding from international mobile top-ups into wallet, remittances, and communication services for the Latin American diaspora.

• Independent-contractor agreement with payment in USD and support for compliant cross-border contracting.

Desirable skills

• SQL experience and comfort analyzing customer, product, and transactional data.

• Experience with WhatsApp Business Platform, including opt-in flows, approved templates, the 24-hour customer-service window.

• Mobile app push notifications, in-app messaging, deep links, and app-engagement campaigns.

• Experience with transactional data, event-driven systems, CDPs, or customer-data integrations.

• Experience in fintech, payments, remittances, telecom, digital wallets, marketplaces, mobility, or other high-frequency B2C products.

• Experience measuring retention lift, incremental revenue, gross profit, and customer lifetime value—not only open rates, click-through rates, or channel engagement.

• Experience working with Latin American consumer markets, diaspora communities, cross-border products, or multilingual customer journeys.

• Experience launching or migrating a lifecycle automation platform in a 0→1 or high-growth environment.