Sr Data Analytics Mgr. Paid Media Campaigns

ServiceNow Sr Data Analytics Mgr. Paid Media Campaigns 23 Minutes AgoSaved Remote or Hybrid San Diego, CA, USA 140K-245K Annually Senior level 140K-245K Annually Senior levelArtificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • AutomationLead paid media measurement strategy to connect campaign performance to pipeline and buying-group engagement. Define KPIs, govern taxonomy, synthesize multi-source data, interpret attribution and MMM results, and translate insights into budget, channel, and audience recommendations. Partner with media agencies, data science, and stakeholders to improve measurement maturity, run Test & Learn programs, and present executive-level data storytelling driving business impact.Top Skills: Adtech PlatformsAIMedia Mix Modeling (Mmm)Multi-Touch AttributionPythonSQL