Measurement Partner, NA SMB Accounts

Responsibilities

The Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.

TikTok is looking for a full-time Measurement Partner supporting NA SMB Accounts. This role will partner with small and medium-sized businesses and agencies to help measure the effectiveness of their investment on our platform. The Measurement Partner will help advertisers understand the value TikTok drives for their business, identify opportunities to improve campaign performance, and build measurement maturity at scale.

In addition, this role will partner with key cross-functional teams such as Sales, Product Marketing, Measurement Product, and Business Marketing to ensure clients and agencies have best-in-class measurement support.

We seek highly driven, empathetic individuals who are looking to build our Marketing Sciences discipline. The ability to execute at scale, simplify complex measurement concepts, demonstrate curiosity, and apply data-driven thinking in a fast-growth environment will be critical for success.

Responsibilities:
- Partner primarily with SMB advertisers and agencies to provide measurement solutions that lead to a better understanding of their performance and the value TikTok drives for their business.
- Drive measurement adoption at scale by helping advertisers identify the right measurement approach based on their business objectives, maturity, and available data.
- Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for clients and agencies.
- Set up, monitor, and interpret ad effectiveness studies to help advertisers quantify the impact of TikTok advertising and translate measurement results into actionable recommendations.
- Develop and deliver education sessions, resources, and collateral for internal Sales teams, advertisers, and agencies on marketing measurement and best practices.
- Identify opportunities proactively to improve measurement adoption, advertiser education, and business impact across the SMB portfolio.
- Manage client and agency feedback to ensure their voice is reflected with our product, partnerships, and measurement teams.
- Translate complex measurement concepts and results into clear, actionable business recommendations for advertisers and internal stakeholders.

Qualifications

Minimum Qualifications
- 5+ years of experience with digital advertising, marketing-related organizations, measurement suppliers.
- A track record of inferential problem solving through experimental design and analytical methods.
- Exceptional time-management and goal-oriented task management skills, with the ability to manage and prioritize a high volume of advertisers and projects.
- Ability to work effectively, deliver consistent quality at scale, and provide clear guidance on what decisions should be made.
- A track record of driving client or stakeholder decisions through clear communication and effective team collaboration.
- Demonstrated ability to operate independently and proactively identify opportunities to help meet the goals of the team and broader organization.
- Strong communication skills, with the ability to simplify technical measurement concepts for non-technical audiences.

Preferred Qualifications
- Relevant bachelor's degree in a quantitative field; graduate degree in science, mathematics, operations, business, digital marketing, research, or a related field preferred.
- Experience working with advertising agencies, SMB advertisers, or complex marketing data-driven organizations preferred.
- Experience with executing custom analytical work where SQL and R are a plus; practical experience operating within data for an at-scale business preferred.
- Experience developing measurement education, training, or enablement materials for sales teams, advertisers, or agencies.
- Experience with advertising effectiveness measurement, including lift studies, experimentation, attribution, or other measurement methodologies.
- Familiarity with privacy-first innovation for measurement systems is a plus.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $108000 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.