NA Agency Marketing Manager - GBM

Responsibilities

About the Team
The Scaled Growth Agency Marketing team, a part of Global Business Marketing (GBM), partners closely with Scaled Growth (Independent) Agency Sales to drive growth and retention across our managed agency portfolio. This role focuses on agency acquisition - bringing in new agencies into TikTok's advertising ecosystem.

The successful candidate will develop and execute marketing strategies that will drive new agency onboarding on TikTok by designing and implementing programs for agency education, campaigns for targeted outreach, C-suite engagement programs, bootcamps and enablement programs, industry partnership and event sponsorships, owned events and activations.

This is a highly cross-functional individual contributor role requiring close collaboration with Sales, Marketing Solutions, PMM, Product, and regional teams to influence agency stakeholders from media buyers to managing directors and CEOs.

Responsibilities
- Plan & execute key marketing initiatives and programs to drive new agency acquisition, with strong alignment with global strategy and approach
- Plan & deliver TikTok-owned agency events (e.g. Agency Day, Top Table, Showtime) for product deep-dives, case studies, and sales engagement
- Scale and design ABM and similar targeted outreach programs
- Drive executive-level engagement (MDs, Heads of Media) and support Executive Councils for Tier 1 Agencies, including early access to product roadmaps and beta opportunities
- Collaborate with regional and global marketing teams, Marketing Solutions, and Agency Sales to adapt strategies, deliver educational assets, and build targeted engagement lists across global markets.
- Define success metrics and measure marketing impact against expansion and revenue goals.

Qualifications

Minimum Qualifications
- 5+ years of experience in B2B marketing, integrated marketing, growth marketing, or agency marketing, preferably in digital media, advertising, technology, or platform businesses
- Proven experience developing and executing marketing programs that drive growth, retention, and revenue expansion in partnership with sales organizations
- Track record of managing cross-functional programs across Sales, Product Marketing, Enablement, and regional teams in a fast-paced global environment
- Strong project management, stakeholder communication, and execution skills
- Experience using data and business metrics to guide decision-making and evaluate marketing impact on activation and revenue outcomes

Preferred Qualifications
- Experience working with or marketing to advertising agencies, media agencies, channel partners, or SMB segments
- Deep understanding of agency business models, media planning dynamics, and the needs of stakeholders ranging from practitioners to leaders
- Familiarity with industry bodies, trade associations, and key marketing events across major global regions
- Experience designing educational programs, up skilling initiatives, and event strategies that drive commercial outcomes
- Strong understanding of digital advertising platforms, performance marketing, measurement, and attribution trends
- Comfortable working in ambiguous, evolving environments and building programs from strategy through execution
- Familiarity with AI applications in advertising and marketing technology ecosystems

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $108000 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.