Head of Marketing EEME (Gin, Rum & Liquors)

Job Title: Head of Marketing EEME (Gin, Rum & Liquors)

Location: Budapest

Contract terms: Permanent
About us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.
About the Function

Marketing is where our brands show up in culture and stay there.

This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.

From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.

You'll be part of a team that's curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.
About the role

Role Responsibilities

• Lead the category growth, profitability, market share and category health working closely with the global category teams, adapting global playbooks and ensuring culturally relevant activation.
• Ensure excellence in activation, consumer and shopper experience and execution quality across all touchpoints.
• Partner closely with Commercial leaders to unlock growth opportunities and performance by channel and customer.
• Working with the Regional Marketing Operations and MarTech hub, prioritise portfolio investments and resources across brands.
• Drive category capability and talent development.

• Category Growth Leadership & Activation Excellence.
• Customer and Channel Growth Mindset and Commercial Decision Making.
• People Coaching & Performance Leadership.
• Digital and AI Literacy.

• Degree in Marketing, Business or related discipline
• 8-12 years of marketing or commercial experience
• Proven track record managing portfolios and delivering growth
• Strong leadership and stakeholder management capabilities

• Unique Family Leave opportunity
• We work without border - you will work with people from all over the world
• You will deal with world class brand portfolio
• Wide variety of thematic events, afterwork activities organized by employee communities
• Product Allowance to purchase company products from the staff shop
• We won the Fittest Workplace Award, of course we have a Gym
• Urban legend is true, we do have a Rooftop Bar

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to manage your wellbeing and balance your priorities from day one.

Diversity statement

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.