Chief Marketing Officer

Job Overview

Job Title: Chief Marketing Officer (CMO)

Report to: Founder & CEO

Team Size: 100+ Employees

Location: Shenzhen, China

Employment Type: Full-Time, Senior Executive

Company Background: We are a fast-growing global brand with established localized marketing teams in the US and Europe. To accelerate global strategic upgrading, we are hiring a corporate-level CMO to oversee the overall global marketing system. Regional US & European marketing teams will be integrated into the Global Brand Center to unify global strategy and local execution.

Team Structure

Lead the 100+ Global Brand Center, covering brand strategy, visual design, content, PR and user operation. Oversee US and European regional marketing teams, owning end-to-end global brand building and omni-channel growth.

Key Responsibilities

1. Global Marketing Strategy & Cross-Border Omni-channel Growth

Drive global marketing strategy and annual growth targets. Build a synergistic growth system across Amazon, DTC website and social media. Optimize full-cycle traffic acquisition, user conversion and retention, improve marketing ROI, and deliver sustainable global business growth.

2. Top-Level Brand Architecture & Category Mindset Building

Lead top-level global brand positioning, value proposition and visual system design. Define differentiated category mindsets for EU & US markets, unify global brand standards, eliminate regional gaps, and build a premium and distinctive international tech brand image.

3. Global Operation Management & Localization Empowerment

Establish standardized global marketing management and talent development systems. Oversee regional team planning, resource allocation and performance management. Balance global strategic consistency and local flexibility to empower high-efficiency localized marketing execution.

4. Global Brand Communication & User Asset Operation

Manage global PR, media partnerships, KOL marketing and brand campaigns. Build full-lifecycle overseas user operation systems to enhance global brand awareness, user loyalty and long-term brand asset accumulation.

5. Cross-Functional Collaboration & Marketing System Iteration

Participate in corporate strategic decision-making, collaborate cross-functionally with product, R&D and sales teams. Continuously iterate global marketing strategies based on market and competitor insights, and upgrade global marketing capabilities.

Requirements

1. Core Professional Competencies

(1) Omnichannel cross-border expertise: Proven experience in Amazon, DTC and social media collaborative growth, with practical and replicable global marketing success cases.

(2) Strategic brand building capability: Experienced in global brand positioning, category mindset building, and full-cycle brand growth from 0-to-1 and 1-to-10 scaling.

(3) Deep EU & US market experience: Solid understanding of Western consumer behavior and local market rules, with a proven track record of localized brand growth.

2. Comprehensive & Management Capabilities

(1) 10+ years global brand & cross-border marketing experience, 5+ years senior executive management experience with 100+ team leadership background.

(2) Strong strategic insight and data-driven mindset, capable of balancing long-term brand value and short-term business growth.

(3) Excellent cross-functional collaboration, resource integration and brand crisis management capabilities with executive-level thinking.

3. Preferred Qualifications

(1) Proven experience in building warm & human-centric tech brand with differentiated global brand positioning capabilities.

(2) CMO/VP Marketing experience at leading consumer electronics, smart hardware or cross-border DTC brands is highly preferred.

(3) Experienced in brand 0-1 incubation and scaled growth, familiar with global standardization and local market adaptation.

Why Join Us

1.Senior Empowered Role: Directly report to Founder, own full brand strategy, team management and resource allocation rights.

2. Ready-Market Foundation: Mature US & EU local teams in place, focus on brand upgrading and high-quality growth.

3. Global Growth Platform: Lead core global brand upgrading and cross-border business strategic projects.

4. Professional Elite Team: Lead a high-efficiency 100+ marketing team with both strategic and localized execution capabilities.