General Manager of International Consumer Business

Job Responsibilities

• Strategy & Planning

Formulate and implement the overall strategic layout, annual business plans and budgets for the company’s consumer-oriented business in European and American markets, and ensure the achievement of preset financial targets (sales revenue, profits, market share) and strategic objectives.

• Market Expansion

Take charge of market entry and new market development strategies, accurately identify growth opportunities, covering but not limited to new regions, new sales channels and new customer groups.

• Channel & Sales Management

Build, expand and optimize diversified sales channels (including online e-commerce platforms, offline retail chains, distributor networks, etc.), and lead the overseas sales team to hit sales targets.

• Branding & Marketing

Develop and oversee the implementation of localized brand building, digital marketing, public relations and promotional campaigns to boost brand awareness and reputation in target markets.

• Team Building & Leadership

Recruit, cultivate, motivate and manage high-performing overseas teams (covering sales, marketing, after-sales and other functions), and build a cohesive and competitive international team.

• Market Intelligence

Continuously track market trends, competitors’ movements and consumer insights, and deliver key insights to support the company’s product iteration and new product development.

Job Requirements

• Bachelor’s degree or above; over 8 years of working experience in the consumer electronics / smart hardware industry, with a minimum of 3 years of management experience fully responsible for European and American market businesses. Candidates with experience in robot categories (such as cleaning/garden/service robots) are preferred.
• Prior successful experience in building overseas markets or business teams from scratch is a plus.
• Outstanding strategic thinking and business acumen, capable of drafting clear strategies and translating them into actionable work plans.
• Strong capabilities in channel development and management, familiar with the operation mechanisms of mainstream retail and e-commerce platforms. Candidates with abundant online and offline channel resources in Europe and the United States are preferred.
• Result-oriented, highly motivated to achieve career accomplishments, strong pressure resistance, and willing to travel overseas regularly.
• Fluent English as a working language; proficiency in other European languages (e.g. German, French) is an advantage.