Head of Product

About Ruxlo

Real Estate is the largest asset class in the United States — over $85 trillion in total value, with more than $2 trillion changing hands every year and roughly $100 billion paid in commissions to 1.5 million licensed agents across 100,000+ brokerage firms — and yet it remains one of the most fragmented, data-starved, and inefficient industries in the country. The property data that powers every deal is scattered across thousands of county assessor offices, MLS systems, and legacy enterprise providers — clunky interfaces, stale records, and six-figure price tags.

Ruxlo is changing that. We're an early-stage, AI-native platform building the Home Network — a profile page for every one of America's 160M+ properties, anchored by the people tied to it: owners, residents, contractors, and the professionals who build and service each home. On the public-record foundation (ownership, tax, deed, mortgage, foreclosure, comparable sales), we're building crowdsourced layers that competitors can't buy: the verified work history contractors and professionals contribute one confirmed job at a time; the deal documents professionals generate (architectural plans, surveys, leases, appraisals, inspections); and the neighborhood

connections owners and residents make around each property. Every layer feeds a Property Graph that gets richer, ranks higher in search and AI answer engines, and pulls in the next user for free.

The Role

As Head of Product, you are Ruxlo's most senior product voice. You own product strategy, the multi-year roadmap, customer discovery, pricing and packaging, product analytics, and the day-to-day Product Owner work that keeps engineering shipping. You translate our 9-Phase business roadmap into a sequenced product plan, author the PRDs that drive engineering execution, run the discovery sprints that test our assumptions across all five personas, and own how Claude is embedded across the product function. This is a single combined seat by design — Ruxlo needs one person who can set the strategic direction and live inside the backlog.

Position Responsibilities

Set Product Strategy and Sequence the Roadmap. Own a multi-year product strategy tied to our 9-Phase business roadmap — including phase sequencing across the five personas, the features/discovery/platform mix each cycle, the build-vs-partner calls, and defending the major roadmap decisions to the Executive Leadership Team.

Design the Growth Flywheel. Understand the three viral loops that fuel Ruxlo's Property Graph and moat: (1) the neighborhood loop — registered users invite their neighbors; (2) the contractor & professionals loop — every posted job recruits the owner who confirms it; (3) the search engine / AI loop — fresher pages rank, and search brings the next user free. Own the product mechanics that keep all three turning — invite credits, verified-job showcases, gamified

property-page completeness, structured first-party content for AI answer engines, contributor recognition — and coordinate loop activation across the phased roadmap.

Author the PRDs and Own the SDLC Partnership. Author PRDs for every project using the mandatory 9-section template from the Ruxlo SDLC Playbook; leverage Claude to draft initial sections, generate user stories, and stress-test acceptance criteria for completeness. Coordinate the PRD Approved stage gate (3-person sign-off with Lead Engineer and Designer); lead Pass 1 Refinement sessions; make scope and priority trade-off decisions within each sprint; shield the team from mid-sprint scope changes. Partner with Engineering leadership on the SDLC end-to-end — backlog refinement, Definition of Ready, sprint planning, sprint review, Definition of Done, release gates — owning the what and the why while respecting Engineering's call on the how.

Run Customer Discovery as a Discipline. Personally interview across all five Ruxlo user personas on a recurring cadence — homeowners (the front door), contractors and trade professionals (supply side), investors (deal sourcing and underwriting), builders (permits and lot search), and agents (listings). Synthesize qualitative insights into roadmap decisions; build the discovery rituals the team trusts.

Own Product Analytics. Define, monitor, and act on product KPIs using Mixpanel — engagement funnels, search behavior, feature adoption, viral loop metrics (invite-to-confirm rates, contractor-to-owner recruitment, page-completion scores), credit consumption, and monetization conversion — and use those signals (together with qualitative discovery) to inform backlog priorities. Maintain Mixpanel dashboards for sprint reviews and stakeholder updates; use analytics to validate acceptance of shipped features and measure PRD-defined success metrics.

Own Pricing, Packaging, and Monetization Strategy. Own pricing and monetization across all three revenue streams and their sequencing: (1) freemium subscriptions from day one — homeowner + investor tiers (Free / Bronze $29 / Silver $79 / Gold $199) with a credits economy; (2) contractor lead-gen at scale — the Angi model, high-margin and asset-light, powered by owner-confirmed jobs; and (3) the future auction marketplace — 3% paid by the winning bidder on transactions, capital-light with no inventory. Monitor Stripe Dashboard for subscription tier performance, credit-pack purchase trends, and revenue metrics; iterate on pricing as discovery and analytics reveal what's working; coordinate with the CEO on any enterprise or data-partnership contract structures.

Own Organization-wide Product AI Strategy and the Product Analyst Agent. Own how Claude is embedded across the product function — PRD drafting, user-story generation, acceptance criteria refinement, competitive analysis, customer-feedback synthesis, release notes, and stakeholder communications. Build and maintain a Product Analyst Agent — a Claude-powered digital counterpart that handles routine analytical and generative product work so you can focus on strategy, stakeholder alignment, and decision-making.

Champion Product Externally with Customers and Investors. Be the product face to customers across all five personas, partners, and prospective capital investors; co-author quarterly board materials on product KPIs, AI adoption ROI, discovery learnings, and viral-loop health; defend the roadmap publicly and absorb the feedback honestly.

A Role with Its Own AI Counterpart. Every senior role at Ruxlo owns a Claude-powered digital counterpart. As Head of Product, you'll build and maintain the Product Analyst Agent — an always-available product intelligence assistant that drafts PRD sections from project briefs, generates user stories with acceptance criteria, synthesizes Mixpanel data into weekly product-insight summaries, prepares sprint review talking points from Linear cycle data, generates release notes, and surfaces backlog priority recommendations based on analytics trends.

Required Skills & Experience

• 8+ years of product management experience, with at least one prior tour as the senior-most product voice in a startup of fewer than 100 people (or equivalent founder / PM #1 experience).

• Demonstrated PRD authorship at a level that drove real engineering execution — willing to share a recent example.

• Track record owning a roadmap end-to-end and defending it against a CEO, a board, or a senior sales leader.

• Hands-on customer discovery experience — personally running user interviews, synthesizing insights, and changing roadmap decisions because of what you heard.

• Hands-on pricing and packaging experience — owning a tier structure, a credit model, or a marketplace pricing design and living with the results.

• Hands-on product analytics fluency — Mixpanel, Amplitude, or equivalent; defining events, building funnels, interpreting retention.

• Demonstrated AI-native product transformation — using LLM tools across PRD authoring, discovery synthesis, and analytics with measurable velocity and quality outcomes — plus the ability to build executive-level AI agents that synthesize, not just automate.

• Strong understanding of Scrum ceremonies, backlog refinement, Definition of Ready enforcement, and the boundary between product (the what) and engineering (the how).

• Excellent executive communication — board memos, investor updates, customer narratives, and roadmap defenses explained to non-technical and technical audiences alike.

• Ability to be onsite in Manasquan, NJ 4 days a week.

Nice to Have

• Proptech, real estate data, geospatial, or SaaS data-product experience.

• Two-sided marketplace or supply-side onboarding experience — contractor, service pro, seller, or lister acquisition at scale (Angi, Thumbtack, Houzz, Yelp, Etsy, StockX pattern).

• Consumer network / community product experience — Nextdoor, LinkedIn, or similar patterns where invites, gamification, and reputation compound.

• SEO / AI answer engine content strategy — how freshness, structured data, and first-party contributions drive organic discovery.

• Prior founding-team experience or "PM #1 at a Series A" experience.

• Experience with credit-based or subscription monetization models in regulated industries.

• Experience taking a VC- or PE-backed company through a successful exit (acquisition, IPO, or major liquidity event), including product-side due diligence.

• Certified Scrum Product Owner (CSPO) or equivalent certification.

Ruxlo LLC is an Equal Opportunity Employer.

AI disclosure: As part of our recruiting process, Ruxlo may use AI-assisted tools to help screen, review, and organize applications, as well as to support scheduling and communication. These tools assist our team and all final hiring decisions are made by humans. We work to ensure these tools are used fairly and without unlawful bias. If you have questions about how AI is used in your application, would like to request a reasonable accommodation or an alternative review process, please contact us at (848) 321-5588.