Chief Executive Officer

About Icetubs

Icetubs builds premium ice baths for people who take recovery seriously, from athletes and wellness studios to homes across Europe. Under our CEO and co-owner Beni, we've grown into a €7 million annual revenue business with a team of almost 20, selling through both B2B and D2C channels.

Having led the company through its first growth phase, Beni is now stepping back from daily operations, and we're hiring the CEO for what comes next.

The role

Icetubs is ready for the next level, and we are looking for the CEO to take us there. The company will be yours to run: strategy, operations, commercial execution, all of it. The mission is clear: grow from €7 million to €25 million within five years and build an organization that can carry that growth.

We expect your first 6 months to be about learning the business, the team, and the customer, adjusting where needed while delivering the current plan. From there you build your own strategy, bring your vision, and enroll the team behind it.

You will lead our leadership team (Head of Sales, Head of Marketing, COO, CFO) and report to the board. a real mandate, with the company's history and knowledge one call away.

What you will do

Grow the business

• Understand the operational parts of our business and the industry we are in, then build your own strategy to get from €7M to €25M across B2B and D2C
• Pick the growth levers that matter and turn them into market share
• Represent Icetubs at industry events, with partners, in key relationships, and in public as our CEO

Own the numbers

• Sharpen our unit economics: high ticket products, high CAC, high LTV
• Set clear, separate metrics and expectations for marketing and sales, two teams that report in different ways, and make them run as one revenue engine
• Decide with data and keep a tight weekly and monthly rhythm

Build the organization

• Give the team trust, clarity, and room to own their work
• Add structure and process where we need it, without the bureaucracy
• Protect and evolve the culture as we grow

What you have done

• Scaled a premium consumer brand through a phase like ours, as an executive
• Worked in high ticket categories (wellness, premium fitness, luxury home, premium tech or lifestyle) where buying cycles are long and trust wins the sale, ideally across both D2C and B2B
• Sold internationally in at least two major markets
• Built and led leadership teams in companies growing through 20 to 50 people
• Read financials with ease, lean on your CFO for the deep work, and know your way around modern ecommerce, CRM, and ops tooling

Who you are

• Warm and personal. You build real relationships and communicate directly but kindly, nothing transactional
• You lead with questions, not directives. Secure enough to be clearly in charge while your leaders own their domains, no spotlight needed
• Strategic depth paired with real process discipline. Calm and mature, no drama, present with the team and hands on when needed
• You live our values. Fun: you bring energy and enjoy the ride. Care: you genuinely care about people, customers, and product. Ambition: your standards pull everyone up
• Fluent in English (Dutch or German is a plus) and based in or moving to the Amsterdam area
• Here for the long run, not for a stepping stone

What we offer

• A board that backs you instead of second guessing you
• Base salary around €100k, depending on experience
• Bonus up to 50% of base, tied to revenue, profitability, and strategic milestones
• Equity possible
• Car allowance, pension, and health benefits

And the best part: you get to scale a premium brand in a booming wellness market, with a great team and a product that actually helps people.