EC Manager

• Be responsible for the launch of the brand's Tmall flagship store from day one.
• Own the full EC value chain, from trading and marketing to CRM and operations.

About Our Client

Our client is a premium foreign brand with ambitious plans to establish and scale its China e-commerce business. Backed by global resources and a strong brand heritage, the company offers a rare opportunity to build a high-impact digital growth engine from 0 to 1 in China.

Job Description

• Own the China online business P&L, including GMV, revenue, margin, advertising efficiency, and profitability.
• Manage the relationship with the Tmall Partner (TP), ensuring strong execution and commercial results.
• Launch and optimize the Tmall flagship store, including store setup, design, category architecture, pricing, and promotions.
• Drive key e-commerce campaigns such as 618, Double 11, Double 12, and Chinese New Year.
• Oversee platform marketing investments, performance media, and ROI management.
• Define online assortment strategy, pricing architecture, and product launch roadmap.
• Develop CRM, membership, retention, and consumer engagement programs.
• Partner with supply chain and logistics teams to ensure good inventory and customer experience.
• Evaluate and develop future channel opportunities across JD, Douyin, WeChat Mini Program, Xiaohongshu, and other platforms.

The Successful Applicant

A Successful EC Manager Should Have

• 6+ years of China e-commerce experience, including direct ownership of a Tmall flagship store.
• Proven experience managing and driving performance through external TP partners.
• Strong commercial and financial acumen with the ability to manage a full e-commerce P&L.
• Successful track record of launching and scaling an online store from scratch.
• Strong understanding of Tmall ecosystem, tools, and operating metrics.
• Experience managing performance marketing and digital investment efficiency.
• Fluent English with the ability to work effectively with overseas stakeholders.
• Hands-on, entrepreneurial mindset with the ability to thrive in a lean organization.

What's on Offer

• Build a premium brand's China ec business from 0 to 1.
• Own the online P&L and growth agenda.
• Enjoy startup agility with the support of an established international brand.
• Drive multi-platform expansion and long-term market growth.
• Total benefits package valued at CNY 500000.

If you have the skills and experience to excel as an EC Manager in the retail industry, we encourage you to apply.

Contact

Quote job ref: JN-082026-7077838