Chief Executive Officer

Job Title: Chief Executive Officer – Elevé Diamonds

Location: Hyderabad

Industry: Luxury Jewellery | Lab-Grown Diamonds

Experience: 15+ years, preferably in jewellery, luxury retail or consumer brands

Reports To: Board of Directors

About Elevé Diamonds

Elevé Diamonds is building one of India’s most distinctive lab-grown diamond jewellery brands.

Born from the house of Tibarumal Jewels—a name with over a century of heritage, craftsmanship and trust—Elevé combines the warmth of a family jeweller with the ambition and sophistication of a modern luxury house.

While much of the lab-grown diamond market focuses on everyday and value-led jewellery, Elevé has built a differentiated position across bridal, occasion and statement jewellery. Today, the brand operates six stores across two states, with several more in the pipeline.

With a strong foundation, distinctive product offering and growing market presence, Elevé is ready for its next phase: becoming one of India’s leading jewellery brands.

The Opportunity

We are looking for an entrepreneurial and commercially driven CEO to lead Elevé through its next stage of growth.

The CEO will have the opportunity to shape the brand, build a high-performing organisation and help define an emerging category in Indian jewellery.

The mandate includes expanding the retail and franchise network, scaling revenue, strengthening store performance, developing new sales channels and building the systems and leadership team required to create a nationally recognised brand.

Key Responsibilities

Lead expansion

Build and execute Elevé’s multi-city expansion strategy.

Evaluate new markets, store formats and partners based on strong commercial fundamentals.

Scale company-owned and franchise stores while maintaining a consistent customer experience and brand positioning.

Develop a repeatable and capital-efficient model for opening and operating new stores.

Build a robust pipeline of locations, franchise partners and other strategic growth opportunities.

Drive growth

Own the company’s revenue, sales and cash-flow objectives.

Establish ambitious sales targets and drive consistent performance across stores.

Improve store productivity, inventory turns, conversions and customer retention.

Build new revenue streams across retail, franchises, exhibitions, private appointments, corporate sales and digital channels.

Build the brand

Strengthen Elevé’s position as a premium bridal, occasion and statement jewellery brand.

Translate the company’s heritage, craftsmanship and product strengths into a compelling national proposition.

Work closely with the marketing and creative teams to build awareness, acquire high-quality customers and deepen loyalty.

Ensure every customer touchpoint reflects the trust of a family jeweller and the standards of a modern luxury brand.

Create a high-performance sales culture

Build, mentor and lead a strong leadership and retail team.

Foster a culture of ambition, discipline, ownership, collaboration and customer obsession.

Establish effective incentive structures, performance dashboards and review mechanisms.

Strengthen recruitment, training and succession planning across the organisation.

Strengthen business operations

Maintain rigorous control over inventory, procurement, merchandising, pricing and working capital.

Use data and technology to improve decision-making across the business.

Build scalable systems and processes while preserving the company’s entrepreneurial agility.

Work closely with the Board on strategy, capital allocation, governance and fundraising.

The Ideal Candidate

• Has 10+ years of leadership experience in jewellery retail, luxury retail or a high-growth consumer business.

• Has directly owned sales and P&L outcomes across multiple stores, regions or business channels.

• Understands jewellery merchandising, inventory economics, retail operations and customer behaviour.

• Has demonstrated the ability to build and scale businesses.

• Combines strategic thinking with strong execution and attention to detail.

• Can attract, develop and lead senior talent while remaining closely connected to frontline sales.

• Thrives in an entrepreneurial, promoter-backed organisation.

• Possesses strong commercial judgement, communication and stakeholder-management skills.

• Is willing to be based in Hyderabad and travel extensively as the business expands.

• Fluency in Telugu would be an advantage.

What Success Looks Like

• Expand Elevé into a nationally recognised, multi-city jewellery brand.

• Build a strong pipeline of company-owned and franchise stores.

• Create a repeatable model for successful new-store expansion.

• Deliver strong and consistent same-store sales growth.

• Improve inventory productivity and capital efficiency.

• Build a capable leadership team and a high-performance culture.

• Establish Elevé as one of India’s most trusted and aspirational lab-grown diamond jewellery brands.

Remuneration and Long-Term Opportunity

The compensation structure is designed to align leadership rewards with the growth and long-term value creation of Elevé:

• Fixed compensation: ₹30–40 lakh per annum.

• Performance-linked variable: ₹15–20 lakh per annum, linked to revenue, expansion and strategic milestones.

• ESOPs: To be discussed based on the candidate’s experience and long-term alignment with the company.

The role offers significant professional autonomy and the opportunity to build and lead a category-defining jewellery brand.

Why Elevé?

Few leadership opportunities combine a century of jewellery heritage with the freedom to build something genuinely new.

Elevé has the credibility, product, positioning, retail presence and customer acceptance required for scale. The CEO will have the opportunity to transform this foundation into a nationally recognised brand and shape the future of lab-grown diamond jewellery in India.

This is an opportunity to build one of India’s defining jewellery companies—and leave your signature on it.