Nordics Country Director

Job Title: Nordics Region Country Director

Location: Sweden (Covering Nordics region)

Company: Li Auto Europe

About the Role:

As Li Auto accelerates its European expansion, we are seeking a highly experienced automotive executive to spearhead our market entry and growth across the Nordic region. Planned to be based in Sweden, you will hold full executive responsibility for the regional business, including commercial strategy, P&L performance, and organizational leadership.

You will lead the transition and establishment of our directly managed National Sales Company (NSC) or optimized importer structures, ensuring rapid market penetration and the delivery of a premium brand experience.

Key Responsibilities:

Market Leadership & Operations

• Establish and oversee Li Auto’s legal and commercial entities within the target Nordic countries, ensuring full compliance with local regulatory, environmental, and corporate governance standards.
• Assume P&L responsibility for the designated country/countries, meticulously managing budgets, sales forecasts, and operational expenditures to achieve robust financial health.

Commercial & Network Expansion

• Spearhead the development of a localized Go-to-Market (GTM) strategy, encompassing authorized importer networks, and fleet/B2B sales structures.
• Identify, vet, and negotiate with top-tier local dealership groups and real estate partners to build a premium retail and aftersales footprint.

Brand & User Experience

• Collaborate with HQ to deploy localized marketing, PR, and user-community initiatives that resonate with Nordic consumers and elevate Li Auto’s premium brand positioning.
• Champion a flawless, end-to-end customer journey, ensuring that service-level agreements (SLAs) across retail and aftersales touchpoints exceed premium automotive industry benchmarks.

Organizational Development

• Recruit, lead, and inspire a high-performing, cross-functional local team (Sales, Marketing, Aftersales, and Operations).
• Cultivate a collaborative, agile, and transparent corporate culture, bridging local market insights with global HQ expectations to facilitate agile decision-making.

Key Qualifications:

• Over 10+ years of progressive executive leadership experience within the automotive industry, specifically within established OEMs or premium/luxury EV brands.
• Proven track record in market entry, market expansion, and delivering sustainable business growth across the Nordic region.
• Demonstrated success in "0-to-1" market entry phases, having successfully launched new automotive brands is preferred.
• Demonstrated experience in comprehensive subsidiary management, directly leading teams across core business functions including sales, channel operations, marketing, and aftersales service.
• Full professional proficiency in English.
• Fluency in additional Nordic languages is a strong plus.