Country Head, Vietnam

Company Overview

Ouji, a leading player in the fast-moving consumer goods (FMCG) industry and proud brand owner of Dynamo, Fab, and Walch. Our commitment lies in delivering high-quality products that enhance consumers' everyday lives. With a strong global presence across Southeast Asia and Oceania, we offer an extensive range of laundry, household, and hygiene care solutions that promote healthier and more beautiful living, every day.

Key Responsibilities

Business Leadership & Strategy

• Develop and execute the Vietnam business strategy aligned with regional objectives.
• Drive profitable revenue growth and market share expansion.
• Identify new business opportunities, partnerships, and distribution channels.
• Lead annual business planning, forecasting, and budgeting processes.

Sales & Commercial Excellence

• Develop and execute annual Go-to-Market (GTM) strategy.
• Drive distribution expansion and numeric distribution.
• Improve sales productivity and execution excellence.
• Build strategic partnerships with Modern Trade, General Trade and E-commerce.
• Lead annual Joint Business Planning (JBP) with key customers.
• Drive profitable trade investment and ROI.

Brand & Market Development

• Identify white-space opportunities.
• Expand geographic coverage.
• Increase household penetration.
• Develop new channels and route-to-market strategies.

Financial & Operational Management

• Maintain full P&L accountability for the Vietnam business.
• Ensure sound financial governance, compliance, and risk management.
• Optimize operational efficiency across supply chain, logistics, and commercial processes.
• Monitor business performance through KPIs and data-driven decision-making.

People Leadership

• Build a high-performance, results-oriented culture.
• Develop future leaders and succession plans.
• Drive accountability through KPIs and performance management.
• Lead organizational transformation during periods of rapid growth.

Stakeholder Management

• Act as the primary representative of Ouji Seiyaku in Vietnam.
• Partner closely with regional leadership and cross-functional teams.
• Manage key external stakeholders, government bodies, industry associations, and business partners.

Requirements

• Bachelor's Degree in Business Administration, Marketing, Finance, Economics, or related disciplines.
• MBA or postgraduate qualification is an advantage.
• Minimum 12–15 years of leadership experience, with at least 5 years in a Country Manager, Country Head, General Manager, Commercial Director, or equivalent leadership role.
• Strong FMCG experience, preferably within household care, personal care, consumer goods, or related industries.
• Proven track record in delivering revenue growth, profitability, and market expansion.
• Strong P&L management experience and commercial acumen.
• Experience leading multifunctional teams across sales, marketing, finance, supply chain, and operations.
• Excellent leadership, negotiation, communication, and stakeholder management skills.
• Fluent in English and/or Vietnamese.

Why Join Us?

• Lead one of the region's most exciting growth markets.
• Be part of a multinational FMCG organization with strong regional presence.
• Opportunity to shape strategy and drive meaningful business impact.
• Dynamic, entrepreneurial, and fast-paced environment.
• Attractive executive compensation package, performance incentives, and long-term career growth opportunities.

This role is open to both local and expatriate candidates. Applicants based outside Ho Chi Minh City are welcome to apply and must be willing to relocate to Ho Chi Minh City, Vietnam.