Chief Content Officer, Sports Academy - $400,000/year USD

This role is not about scheduling social posts, tracking engagement, or maintaining editorial calendars. It is about building belief. Texas Sports Academy is launching a $25k+/year AI-powered model that delivers rigorous academics alongside elite athletic development. The narrative does not yet exist in full. That is your opportunity.

This position requires someone who can command a stage, deliver on camera, engage parents, athletes, coaches, press, and community leaders, and establish one defining message: this represents a new school category. You will transform student results, athlete journeys, and organizational vision into a story that every stakeholder can articulate with precision and conviction. Then you will construct the system that validates it—through profiles, video content, editorial pieces, data-driven storytelling, earned press, and live events.

The scope is substantial. Initially, you will create everything from zero: positioning, evidence, tone, content assets, media relationships, and credibility. Over time, you will lead the creative function and define how TSA presents itself publicly. If you seek a high-visibility founding role where content drives demand ahead of enrollment decisions, this is it.

What You Will Be Doing

• Develop the foundational narrative and targeted messaging for families, athletes, coaches, press, and policy audiences
• Create evidence-based profiles of students and athletes, outcome-driven data narratives, video assets, and editorial content
• Drive earned media outreach, establish thought leadership, and oversee communications in critical moments
• Serve as TSA's public face on camera, on stage, at live events, in podcast appearances, and during media engagements
• Define the standard for creative quality and ensure organizational alignment behind a unified, credible voice

What You Won’t Be Doing

• Executing paid digital advertising, media buying, cold outreach, or performance marketing initiatives
• Operating enrollment systems, administering CRM platforms, or managing admissions processes
• Pursuing vanity metrics like content output volume, impression counts, or superficial engagement data
• Remaining behind presentations, committees, or internal approval cycles rather than acting as the brand's public representative
• Leading curriculum development, academic strategy, fundraising efforts, or investor relations as primary responsibilities

Chief Content Officer Key Responsibilities

Generate a sustained pipeline of families who comprehend and trust TSA's premium AI-powered sports-education offering before entering the enrollment process.

Basic Requirements

• 7+ years in roles requiring persuasive public communication
• Ownership of narrative and public voice for a startup, mission-driven entity, media organization, or similar public-facing brand
• Demonstrated on-camera and on-stage capability as a speaker, host, founder, journalist, content creator, or organizational spokesperson
• Capacity to construct brand narrative frameworks and audience-specific messaging from the ground up
• Advanced skill in adapting communication style across families, athletes, coaches, media, and civic stakeholders
• Direct experience using AI-powered content tools to produce or guide high-caliber content creation
• Genuine interest in sports and youth athletics
• Based in Austin or prepared to relocate to Austin, TX for in-person work
• U.S. work authorization

Nice-to-have Requirements

• Professional background in editorial work, journalism, broadcast, communications, strategic sales, or creator-driven brand development
• Proven ability to translate outcome metrics into compelling narratives for affluent families or high-intent decision-makers
• History of securing media placements independently, without paid acquisition support
• Experience providing candid feedback to senior leadership while safeguarding message integrity and brand credibility

About Sports Academy

Texas Sports Academy is Where Future Champions Excel in Academics and Athletics

Traditional schools force student-athletes to choose between excelling in academics or committing to their sport. Texas Sports Academy eliminates that tradeoff.

Their innovative K-8 model, based in Austin, TX, uses AI-driven learning to accelerate academics, allowing students to master core subjects in just two hours a day.

The rest of their day is dedicated to athletic training, skill-building, and personal development - so students excel in both their studies and their sport.

By integrating advanced educational technology with structured sports training, they provide a unique learning experience that builds discipline, leadership, and resilience.

It's academics and athletics in perfect sync.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with us

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $200 USD/hour, which equates to $400,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

Crossover Job Code: LJ-5840-US-CedarPar-ChiefContentOf