Reseller Growth & Operations Lead, Scaled Growth - Central Europe

Responsibilities
TikTok's Global Reseller Team manages advertising businesses across 20+ markets where we operate without a direct sales presence. In these markets, we work with third-party reseller partners to represent TikTok and drive advertising revenue on our behalf.

As Reseller Growth & Operations Lead for Central Europe, you will own the growth strategy and business results for your markets, and drive execution through a distributed team of outsourced/vendor staff (30-50+ headcount across reseller partner organizations) who carry out day-to-day sales activity on the ground. While this is an individual contributor role in TikTok, in practice you are the strategic and operational owner of a large, cross-border business: you define where growth comes from, translate that into a plan your outsourced teams can execute, and are personally accountable for the revenue results they deliver.
This role requires a strong strategic mind, not just an operator. You'll need to diagnose why a market is under- or over-performing, build the plan to fix or scale it, and then have the operational discipline and people-influence skills to push that plan through teams you don't directly employ. We're looking for someone genuinely result-driven — comfortable owning a number and doing whatever it takes across strategy, coaching, and hands-on execution to hit it.

Responsibilities
Strategy & Results Ownership
- Own the revenue outcome for Central Europe reseller markets — diagnose performance gaps, identify the highest-leverage opportunities, and turn them into a concrete, prioritized growth plan
- Set the go-to-market approach by market, translating TikTok's regional priorities into a plan the outsourced team can execute against
- Conduct regular business reviews with reseller partners on spend trends, advertiser acquisition, and account-level performance, and personally step into top account strategy or escalations where senior support is needed to close revenue
- Collaborate with Strategy, Finance, and Legal to ensure smooth deal execution and policy compliance

Leading Without Direct Authority
- Lead the outsourced team (30-50+ people across Central Europe markets) as their de facto manager on strategy and priorities, even though they report into the reseller partner, not TikTok — setting direction, cadence, and performance expectations
- Own the performance management cycle for reseller-side team leads — set targets, diagnose root causes when a market underperforms, and drive fixes purely through influence and relationship, escalating to partner leadership when needed

Qualifications
Minimum Qualifications:
- Experience in strategy consulting, corporate strategy, or a similarly rigorous strategic function, with a demonstrated ability to diagnose a complex business relationship and shape a multi-year framework for it, not just manage it day-to-day
- Genuinely result-driven — a track record of owning a business outcome (revenue, growth, market share) end-to-end, even when the levers aren't fully within your direct control
- Able to operationalize that outcome by managing a large, complex partner relationship at both strategic and operational levels, with commercial acumen around contract structures and incentive design
- Excellent cross-functional influence — able to drive outcomes across regions and functions without direct authority
- Strong data analytical skills — able to look at large, messy datasets and pull out what's actually going on: which markets or accounts are underperforming and why, where the biggest opportunities are. Excel/Sheets proficiency required, BI tools a plus
- Experience operating in a global, cross-cultural environment across multiple markets and time zones

Preferred Qualifications:
- Exposure to TikTok Ads or other social/performance advertising platforms
- Familiarity with Central Europe markets and digital advertising dynamics in emerging markets

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​
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Diversity & Inclusion​
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​