Chief Executive Officer
Indexed description
This is an exciting opportunity for a high-energy, hands-on, commercially minded leader to take ownership of the Company’s strategy, execution, and financial performance. The ideal candidate has experience growing a software, technology, digital marketing, or sales-driven business, with direct P&L responsibility and a strong ability to manage performance through data, KPIs, and disciplined execution.
Key Responsibilities
The Chief Executive Officer will:
- Lead the overall strategy, operations, and financial performance of the Company
- Own the Company’s P&L and be accountable for revenue growth, profitability, cash flow, and enterprise value creation
- Develop and execute a clear growth plan focused on sales productivity, digital marketing performance, customer retention, and product/service expansion
- Set, monitor, and manage key performance indicators across sales, marketing, customer success, retention, product, and finance
- Lead and manage the senior team and broader employee base to ensure alignment, accountability, and execution against the Company’s goals
- Evaluate and improve the Company’s digital marketing engine, including lead generation, conversion rates, customer acquisition cost, channel performance, and return on marketing spend
- Monitor churn, retention, customer engagement, and sales productivity metrics, and implement initiatives to improve customer lifetime value
- Identify and execute operational improvements, including systems, processes, reporting, team structure, and performance management
- Work closely with the Board and shareholders on strategic planning, budgeting, forecasting, and growth initiatives
- Provide leadership, guidance, and accountability to employees while maintaining a strong performance-oriented culture
- Be hands-on where required, including conducting analysis, reviewing data, solving operational issues, and supporting execution at a detailed level
- Evaluate new product, pricing, market, and partnership opportunities
- Represent the Company with key customers, partners, vendors, and other external stakeholders
- Prepare the Company for a potential future sale or exit, including improving scalability, reporting, retention, and growth predictability
- Oversee the Company’s full P&L, including revenue, gross margin, operating expenses, EBITDA, cash flow, budgeting, forecasting, and resource allocation
- Lead and manage the Company’s product roadmap in partnership with the product/development team, ensuring product priorities are aligned with customer needs, retention, growth opportunities, and overall business strategy
- Oversee customer service, customer success, and retention initiatives, with accountability for improving customer experience, reducing churn, increasing customer lifetime value, and ensuring the Company maintains strong service levels
- Strong digital marketing background, with direct experience managing or overseeing performance marketing, lead generation, paid search, paid social, SEO, conversion optimization, marketing funnels, and customer acquisition economics
- Demonstrated ability to grow revenue through digital marketing-led customer acquisition, including improving lead volume, lead quality, conversion rates, customer acquisition cost, payback period, and return on marketing spend
- Experience as a CEO, General Manager, business unit leader, Head of Digital Marketing, Head of Growth, VP/Head of Sales, VP/Head of Marketing, or senior operating executive with direct P&L responsibility
- Experience managing sales and marketing teams and holding them accountable to measurable revenue, pipeline, conversion, retention, and profitability targets
- Strong analytical ability, with experience using data, dashboards, and KPIs to make business decisions and improve performance
- Experience in SaaS, software, technology, or tech-enabled services is preferred
- Experience operating in a high-churn, B2C, SMB, or subscription-based environment is a strong asset
- Experience in real estate technology, proptech, or software/services sold into the real estate industry is an asset
- Highly ambitious, energetic, and self-motivated, with the ability to execute quickly and operate with urgency
- Comfortable operating in a hands-on environment where the CEO is expected to both lead strategically and get directly involved in execution, including reviewing marketing performance, sales data, churn drivers, customer feedback, and financial performance
- Metrics-driven and highly accountable for achieving targets and results
- Strong financial acumen, including budgeting, forecasting, profitability management, and resource allocation
- Excellent problem-solving, communication, leadership, and conflict management skills
- Comfortable working with a Board and shareholders in a high-accountability environment
- Toronto-based or able to work primarily from Toronto
- Experience supporting private-equity-backed, venture-backed, or rapidly scaling organizations
- Experience with ERP implementations and finance systems optimization
- Previous people-leadership experience
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