Vice Provost for Enrollment Management - Western Washington University

Another Source's client, Western Washington University, is recruiting a Vice Provost for Enrollment Management to join its team in Bellingham, Washington. This is an onsite executive leadership opportunity.

Western Washington University seeks a visionary, collaborative, and data-driven enrollment leader to serve as its Vice Provost for Enrollment Management (VPEM). Reporting to the Provost and serving on the Provost's leadership team, the VPEM will shape the university's enrollment future by leading institution-wide strategies that advance recruitment, retention, student success, and long-term enrollment sustainability.

About this role:

The Vice Provost for Enrollment Management (VPEM) serves as the University's chief enrollment officer, providing executive leadership for the development, implementation, assessment, and continuous improvement of a comprehensive, data-informed Strategic Enrollment Management (SEM) plan. The VPEM establishes institutional enrollment goals and strategies for recruitment, retention, financial aid optimization, enrollment forecasting, and student success in alignment with the University's mission and strategic priorities. Accountable for enrollment outcomes, the Vice Provost collaborates with academic and administrative leaders to advance student success and long-term enrollment sustainability. The position leads the Enrollment Management division, including Admissions, Financial Aid, the Registrar, Veterans Services, and Orientation and Transition, and serves on the Provost's leadership team, advising senior leadership on enrollment trends, student demand, financial aid strategy, tuition revenue, and institutional priorities.

Scope & Impact

General Administration & Strategic Leadership

• Build, implement, and continuously assess a comprehensive, data-informed Strategic Enrollment Management plan that brings together stakeholders across the university to advance shared enrollment and student success goals.
• Ensure alignment of the Strategic Enrollment Management plan with the University Strategic plan and senior leadership priorities.
• Regularly review progress toward goals stated in the Strategic Enrollment Management plan and ensure senior leadership and respective stakeholders remain consistently informed.
• Lead the Enrollment Management division, providing strategic direction, policy oversight, and direct supervision to the Executive Director of Admissions, Executive Director of Financial Aid, University Registrar, Director of Veterans Services, and Director of Orientation and Transition.
• Ensure effective management of personnel, technology, and operational workflows within the division.
• Lead institutional enrollment forecasting, predictive modeling, and market analysis to establish enrollment targets, inform academic planning, support tuition revenue projections, and identify emerging enrollment opportunities across undergraduate, graduate, online, transfer, international, and other student populations.
• Establish and ensure flexibility and adaptability to changing or evolving conditions in dynamic higher education environments.
• Partner with colleges, deans, faculty leadership, and shared governance bodies to develop and implement enrollment and student success strategies that align academic capacity, student demand, and institutional priorities.
• Explore, implement, and optimize technologies and systems that support enrollment operations, student engagement, service delivery, and data-informed decision-making.
• Oversee divisional and departmental operating budgets and ensure alignment of resources with institutional priorities.
• Foster a culture of data-informed decision-making within the Enrollment Management division and across the university by leveraging analytics, assessment, forecasting, and continuous improvement practices to guide strategy, resource allocation, and institutional planning.
• Lead the development and implementation of financial aid leveraging and scholarship allocation strategies that advance institutional goals related to net tuition revenue, access, affordability, enrollment, and student success.
• Collaborate with University leaders in the development of operational enrollment management plans that meet or exceed strategic goals.
• Advise the Provost, President, Board of Trustees, and other University leaders on enrollment trends, demographic changes, market conditions, student demand, financial aid strategy, and enrollment-related risks and opportunities.
• Serve as a member of the Provost's leadership team and participate in University committees, planning efforts, and governance processes related to enrollment management, academic planning, budgeting, and student success.
• Collaborate with the Vice Provost for Outreach and Continuing Education, who provides institutional leadership for K–12, dual-enrollment, and community and technical college partnerships, to align outreach, pathway development, recruitment, transfer, and enrollment strategies in support of University goals.
• Represent the University in public forums, professional organizations, and external engagement activities related to enrollment management, student access, financial aid, and higher education enrollment trends, in coordination with University leadership and communications professionals as appropriate.
• Collaborate with University Marketing and Communications to develop, execute, and assess enrollment communications, lead development and cultivation, digital engagement strategies, recruitment marketing initiatives, and current student communications to support institutional enrollment objectives.
• Collaborate with campus partners to develop and assess recruitment strategies and prospective student engagement initiatives that support institutional enrollment objectives.
• Provide executive oversight for divisional policies, operational effectiveness, organizational structure, systems, and continuous improvement initiatives.
• Partner with academic and student affairs leaders to improve student retention, persistence, progression, and graduation outcomes.
• Review and authorize programmatic, structural, and operational policy changes recommended by direct reports.

Personnel Management & Divisional Advocacy

• Provide mentorship, leadership development, coaching, and performance management for direct reports and divisional leaders.
• Conduct annual performance evaluations, establish unit-level goals, and ensure accountability, professional development, and continuous improvement across entire division.
• Advance equitable enrollment and student success outcomes through evidence-based strategies that expand educational access and reduce barriers for historically underserved student populations.
• Foster an organizational culture characterized by concise, effective communications, collaboration, innovation, inclusion, accountability, and excellence in service to students and the University community.

Required Qualifications:

• Master's degree from an accredited institution.
• A minimum of ten (10) years of progressively responsible leadership experience in higher education enrollment management, strategic planning, and data-informed decision-making.
• Demonstrated success leading initiatives that achieve enrollment goals and improve recruitment outcomes.
• Demonstrated successful experience establishing, achieving, assessing, and refining complex strategic enrollment goals.
• Demonstrated experience with enrollment forecasting, strategic planning, and the use of data analytics to inform institutional decision-making.
• Proven track record of budget development, fiscal management, return-on-investment analysis and resource allocation within a complex organizational environment.
• Knowledge of federal and state regulations and professional standards related to admissions, student records, FERPA, and Title IV financial aid administration.
• Demonstrated ability to build collaborative relationships across academic and administrative units and to work effectively within a shared governance environment.
• Demonstrated commitment to diversity, equity, inclusion, access, and student success through leadership, policy development, and practice.
• Exceptional interpersonal, communication, presentation, and relationship-building skills, with a demonstrated ability to engage effectively with diverse constituencies.
• High degree of integrity, sound judgment, and professionalism.
• Experience leading the strategic deployment and optimization of technology platforms, including CRM systems, student information systems, predictive analytics tools, and related enrollment technologies.

Preferred Qualifications:

• Earned doctoral degree (Ph.D., Ed.D., or equivalent) in higher education administration, business, public policy, or a related field.
• Leadership experience at a public, comprehensive regional university or a higher education institution of similar size, complexity, and mission.
• Experience leading enrollment management across undergraduate, graduate, online, transfer, and international student populations.
• Experience overseeing institutional financial aid leveraging and scholarship strategy.
• Experience working within collective bargaining environments and shared governance structures.

For more information, please view the position announcement on the WWU Careers website.

Compensation & Benefits:

Hiring range is $191,035 - $219,691 per year depending on qualifications and experience. Through longevity position will top out at $248,346 per year.

Another Source works with their clients, on a retained project basis. We are committed to building inclusive candidate pools as we partner with hiring teams. As you read through the job posting and review the list of qualifications (required and/or preferred), please do not self-select out if you feel you do not meet every qualification. No one is 100% qualified. We encourage you to apply and share your story with us.