Marketplace Leader/ Manager (Demand - Supply)

About GSM Kazakhstan

GSM Kazakhstan is a member of Green and Smart Mobility (GSM), a pioneering technology-driven transportation company committed to promoting sustainable mobility solutions. As part of a rapidly growing international ecosystem, GSM Kazakhstan delivers customer-centric transportation services, leveraging innovative technologies to enhance service quality and operational excellence.

Role Purpose

The Marketplace Leader is responsible for leading marketplace performance and optimization initiatives in the assigned market, with a strong focus on balancing supply and demand, improving operational efficiency, and driving sustainable platform growth. This role acts as a senior individual contributor, taking ownership of strategic marketplace projects and cross-functional coordination without direct people management responsibilities.

Key Responsibilities

Marketplace Strategy & Optimization

• Lead marketplace optimization initiatives to ensure healthy supply–demand balance across the platform.
• Monitor and analyze key marketplace metrics including driver online rate, trip volume, fulfillment rate, rider wait time, and marketplace efficiency.
• Identify operational gaps, market trends, and growth opportunities through data analysis and propose actionable improvement plans.
• Drive initiatives to improve customer experience, driver productivity, and overall marketplace performance.

Driver Supply & Engagement

• Partner closely with Operations teams to ensure adequate driver supply during peak periods and across strategic service areas.
• Lead the design, execution, and evaluation of driver incentive schemes and engagement programs to improve driver activation, retention, and utilization.
• Analyze incentive program effectiveness and optimize spending efficiency based on business performance and market dynamics.

Marketplace Campaign Management

• Lead marketplace campaigns, surge strategies, and demand stimulation initiatives to maintain platform balance and growth.
• Collaborate with Growth and Marketing teams to align rider acquisition activities with driver supply readiness.
• Support pricing and promotional strategy execution to maximize marketplace efficiency and user experience.

Data Analytics & Risk Monitoring

• Utilize operational data and analytical tools to identify anomalies, inefficiencies, and fraudulent activities within the marketplace.
• Work with Product, Data, and Regional teams to enhance marketplace monitoring capabilities and anti-fraud initiatives.
• Develop reporting frameworks and operational insights to support data-driven decision making.

Cross-functional Leadership

• Act as a key stakeholder in cross-functional projects involving Operations, Product, Growth, and Regional teams.
• Lead strategic marketplace initiatives and contribute to process improvement and market expansion projects.
• Provide subject matter expertise and recommendations to support business planning and operational excellence.

Qualifications

• Bachelor’s degree in Business, Economics, Data Analytics, Operations Management, or a related field.
• At least 3-4 years of experience in Marketplace Operations, Business Operations, Growth Strategy, or platform-based businesses.
• Experience in ride-hailing, delivery, logistics, e-commerce, or other on-demand platforms is strongly preferred.
• Strong analytical mindset with proficiency in data interpretation and performance analysis.
• Advanced problem-solving skills with the ability to manage complex operational challenges independently.
• Comfortable working in a fast-paced, highly data-driven environment.

Key Competencies

• Marketplace and platform operations expertise
• Strategic and analytical thinking
• Data-driven decision making
• Project ownership and execution excellence
• Stakeholder and cross-functional management
• Problem-solving and continuous improvement mindset
• Strong communication and influencing skills