Senior CRM Analyst [AL46699-11395431]

The CRM Analyst - Adobe Journey Optimizer position will be part of AI/R Webjump’s Martech division, representing and supporting the company in its business objectives while serving enterprise clients. Webjump is the only Adobe Platinum Partner in Latin America specializing in Commerce, Target, and AEM, headquartered in San Francisco (USA) with an office in São Paulo (BR), and part of the AIR Group. We offer all Adobe Experience Cloud solutions to our clients and value innovation, excellence, and commitment. With a team of talented professionals and a collaborative culture, we strive for continuous improvement in a people-centered environment. We are seeking a CRM Analyst with solid experience in Adobe Journey Optimizer (AJO)—both in implementation and in the ongoing operation of projects. This position has been created to fill a technical gap on the team and requires someone who has already operated AJO in a production environment and is familiar with the Adobe Experience Platform (AEP) architecture and the digital channels supported by the tool. You will be responsible for configuring, operating, and evolving multichannel communication journeys (email, push notifications, web push, WhatsApp, SMS), working on projects to migrate from legacy platforms to AJO, and ensuring the operational continuity of our enterprise clients’ campaigns. The ideal candidate combines technical implementation skills with a strategic vision for CRM and the customer lifecycle. • Configure, operate, and enhance omnichannel journeys in Adobe Journey Optimizer—including transactional, promotional, and informational campaigns—across email, push notifications, web push, WhatsApp, and SMS channels • Actively participate in projects to migrate legacy marketing automation platforms (e.g., Oracle Responsys, Salesforce Marketing Cloud) to AJO, including conducting an inventory assessment, prioritizing critical workflows, and translating business logic into the Journey Optimizer architecture • Provision and enable channels in AJO: configure dedicated IPs, sending domains, IP warming plans, integration with SMS providers (e.g., Infobip), and the Mobile SDK for push notifications • Create and manage segments and audiences based on unified profiles from Adobe Experience Platform (AEP)—including profile, event, and lookup datasets with XDM schemas • Monitor and ensure the deliverability of communications: IP/domain reputation, open rates, bounce rates, spam complaints, and warm-up adjustments • Support AJO integration with external data sources via APIs and native connectors (e.g., CRMs, streaming platforms, web and mobile SDKs) • Monitor the quality and consistency of data loaded into AEP: batch and streaming ingestion pipelines, resolving inconsistencies that impact journey orchestration • Create and maintain technical documentation for configurations, customer journeys, and integrations—ensuring traceability and operational governance • Report campaign performance KPIs: open rate, CTR, conversion by channel, communication saturation, and engagement—proposing data-driven optimizations • Collaborate with the client’s Martech, Data, and business teams to ensure that customer journeys reflect the CRM strategy and financial or commercial activation goals Requirements and Qualifications • Degree in Marketing, Advertising, Business Administration, Information Systems, Engineering, or related fields • Proven experience with Adobe Journey Optimizer (AJO)—both in implementation (provisioning, channel configuration, integration) and in operating campaigns in production • Knowledge of the Adobe Experience Platform (AEP) architecture: datasets, XDM schemas, ingestion pipelines, unified profiles, and identity resolution • Experience managing and executing multichannel CRM campaigns in high-scale environments (databases containing millions of contacts) • Ability to interpret business logic and translate it into technical journey configurations in AJO (entry rules, decision splits, real-time personalized content) • Self-starter, detail-oriented, with strong communication skills when interacting with technical and business stakeholders Tool Knowledge • Adobe Journey Optimizer (AJO) — configuration of journeys, campaigns, channels, and real-time decision engine • Adobe Experience Platform (AEP) — data ingestion, XDM schemas, unified profiles, segmentation, and governance • Adobe Real-Time CDP — audience creation and activation, identity resolution, and integration with destinations • Mobile SDK (iOS and Android) — configuration for push notifications and collection of in-app behavioral events • Web SDK / Adobe Launch (Tags) — tagging of digital properties for behavioral data collection • Deliverability monitoring tools (e.g., IP/domain reputation dashboard, bounce logs) • Google Analytics 4 (GA4) — tracking digital behavior and channel metrics • Power BI or Looker Studio — building campaign performance dashboards • Jira / Confluence — task management and technical documentation in agile environments Hard Skills • Configuring and operating campaigns in AJO: Email, Push, Web Push, WhatsApp, and SMS channels • Modeling XDM schemas and profile, event, and lookup datasets in AEP • Deliverability management: IP warming, domain configuration, SPF/DKIM/DMARC, and reputation monitoring • Creation and activation of segments and dynamic audiences based on behavior and propensity • System integration via REST API and native Adobe connectors (batch and streaming) • Knowledge of marketing automation platform migration processes—campaign mapping, data validation, and zero-downtime cutover • Real-time personalization logic: decision engine, conditional rules, and dynamic content in AJO • Configuration of consent policies (opt-in/opt-out) and control of privacy and communication saturation—LGPD compliance • HTML/CSS for editing and customizing transactional and promotional email templates • Analysis of CRM metrics: open rate, CTR, conversion, churn, and LTV—with the ability to propose data-driven optimizations Languages • Portuguese: fluent (required) • English: advanced — reading Adobe Experience League technical documentation and communicating with international partners Desired Qualifications • Adobe Journey Optimizer or Adobe Experience Platform (AEP) certification • Experience with migration projects from Oracle Responsys, Salesforce Marketing Cloud, or an equivalent tool to AJO • Experience with loyalty programs, aviation, financial services, or large-scale retail • Knowledge of Customer Journey Analytics (CJA) for analyzing customer journeys and omnichannel behavior • Familiarity with cloud data architecture: Lambda/Streaming pipelines, Databricks, or BigQuery as ingestion sources for AEP • Experience configuring Mobile SDKs to ingest in-app behavioral events (tagging user attributes and events to unify profiles in the RT-CDP) • Knowledge of Adobe Sensei / generative AI applied to personalization and decision-making in AJO • Experience with agile methodologies (Scrum, Kanban) and management tools such as Jira • Graduate degree, MBA, or specialization in Digital Marketing, Martech, CRM, or Data Management Additional Information Benefits Offered - Meal and Food Vouchers - Work-from-Home Allowance - Profit-Sharing Program - Certification Support Program - Health Insurance Plan (with copayments and monthly premiums for dependents) - Life Insurance - Daycare Allowance - Birthday Day Off - Zenklub - Extended Maternity and Paternity Leave - Talkers Program – English language support - Partnerships with educational institutions offering discounts on MBA and graduate programs Optional Plans with Monthly Premiums - Dental Plan - Total Pass

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