Product Marketing Manager, Amazon Business

Description

Come be a part of a rapidly expanding $35 billion global business. At Amazon Business, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech and retail in the B2B space, developing innovative purchasing and procurement solutions to help businesses and organizations reimagine buying. Bring your insight, imagination, and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes, unlocking our potential worldwide.

As a Product Marketing Manager working on Onsite Events, you will deliver engaging and optimizing campaigns and experiences to help our largest enterprise customers in the EU shop during important Amazon Business promotional events like Prime Day and delight organizations during other moments of the year that are important to them. This includes developing the strategy for educators and administrators to maximize their budgets during the end of their academic year, and when they prepare to go back to school/university.

To be successful in this role, you will partner seamlessly with stakeholders across Amazon Business Sales, Marketing, Operations, and Tech teams in the EU and with global teams to optimize through scale and continuous experimentation.

The ideal candidate has experience in many of these areas: online merchandising, B2B marketing, digital marketing, and project management. This role requires skills in strategic thinking, relationship-building and problem solving. The ideal candidate will also have a track record of success in delivering results at scale and working cross-functionally across multiple teams and countries. The individual will thrive in a fast-paced, high-pressure entrepreneurial environment. If you’re looking to join a dynamic, growing team in a high-impact role, this is a great fit for you.

Key job responsibilities

• Develop cross-channel campaigns and CX strategies for customers during impactful onsite events including the End of Academic Year and Back to School events
• Create new mechanisms and processes with partner teams including enterprise sales to develop and incorporate marketing plans that reach enterprise customers before, during, and after key peak periods
• Collect customer feedback through research and anecdotes to optimize marketing and experiences for onsite events
• Identify merchandising and marketing channel gaps and opportunities and devise A/B experimentation plans
• Track KPIs and progress to goals to measure success of campaigns, experimentation, and new initiatives
• Partner with tech and operations team on process, automation, and execution enhancements
• Develop processes to gather inputs from partner teams and communicate back with key information and deadlines
• Manage and report out on project status and results to leaders including lessons learned and action plans

Basic Qualifications

• Experience in professional non-internship marketing
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Bachelor's degree or equivalent in a related field

Preferred Qualifications

• Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs
• Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
• Experience with A/B testing, especially around audience segmentation and targeting

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Company - Amazon Business EU SARL, Sucursal en España

Job ID: A10422278