Senior CRM & Lifecycle Automation Manager:in - Freelance & 100 % remote

At everydays, it’s all about “you, just better.” That applies not only to our customers—but also to you. We’re a fast-growing D2C health brand with clear ambitions: to become the market leader in our segment. For us, CRM is much more than just email marketing. We develop cross-channel customer journeys that increase customer lifetime value, retention, and personalization throughout the entire customer lifecycle—via email, WhatsApp, print, and other retention channels. Our focus is on developing data-driven customer experiences that turn new customers into loyal repeat customers more quickly. We’re already working with a specialized CRM agency on our strategic development. In addition, we’re looking for an experienced freelancer who can independently develop, strategically design, and operationally implement new CRM initiatives. Responsibilities Your Mission You won’t just further develop our CRM—you’ll actively help shape our customers’ journeys. From the first welcome email to personalized product recommendations, and on to subscription, cross-sell, and win-back journeys, you’ll develop scalable lifecycle systems that sustainably increase customer lifetime value and retention. Your Responsibilities You’ll be responsible for new CRM projects from concept to launch. This includes, among other things: - Strategic design of new CRM and lifecycle initiatives - Development of cross-channel customer journeys across the entire customer lifecycle - Journey mapping for new products, campaigns, and customer experiences - Developing messaging strategies for various target groups and customer lifecycle phases - Developing and implementing new lifecycle and automation flows - Building our subscription and membership journeys - Developing personalized quiz and recommendation journeys based on zero- and first-party data - Developing new cross-sell, up-sell, bundle, and replenishment journeys - Developing new win-back and reactivation concepts - Planning and implementing cross-channel CRM campaigns - Developing segmentation, trigger, and personalization logic - Planning, executing, and evaluating A/B tests - Analyzing existing journeys and identifying new growth drivers - Prioritizing new CRM projects based on their expected business impact - Working closely with our Head of Retention and our CRM agency - Supporting short-term, strategically important CRM projects What You’ll Be Working On Among other things, you’ll work on the following strategic projects: - Building our subscription lifecycle - Developing all CRM journeys for our future subscription model - Personalized quiz and recommendation journeys based on zero-party data - Cross-sell, up-sell, and bundle automations - Replenishment, refill, and win-back journeys - Cross-channel customer journeys via email, WhatsApp, and print - Developing new lifecycle concepts for product launches - AI-driven optimization of our CRM processes and content - Development of new revenue drivers to increase customer lifetime value and retention Qualifications Your Profile You have several years of experience in CRM and lifecycle marketing and take a holistic approach to customer journeys. Must-haves - Several years of experience with Klaviyo - Experience building complex lifecycle and automation flows - Experience in the Shopify environment - Experience in the strategic design of customer journeys - Experience in journey mapping - Experience with segmentation and personalization - Experience in developing and evaluating A/B tests - Ability to execute quickly - Independent and structured work style - Very good German and English skills Highly Desirable - Experience in the supplement, health, or nutrition sector - Experience with subscription or membership models - Experience in DTC e-commerce - Experience with WhatsApp, print, or direct mail marketing - Understanding of customer lifetime value, retention, and conversion optimization - Proficiency with AI tools such as ChatGPT, Claude, or comparable solutions for improving efficiency in CRM How You’ll Work We’re not looking for a traditional CRM Campaign Manager. We’re looking for someone who recognizes opportunities, develops concepts independently, and implements them quickly. You... - think entrepreneurially - focus on the business impact of your projects - develop customer journeys from the customer’s perspective - work in a data-driven manner - actively contribute your own ideas - implement projects pragmatically and quickly - take responsibility - use AI as a natural part of your daily work - enjoy working in a dynamic environment with shifting priorities Benefits What we offer - Long-term freelance assignment with a high workload (approx. 30+ hours/week) - 100% remote - A high degree of autonomy and plenty of creative freedom - Direct collaboration with the Head of Retention - Fast decision-making processes - Exciting projects with significant business impact - Collaboration with an experienced CRM agency and an ambitious growth team Please send us: - Your resume or LinkedIn profile - Examples of relevant CRM or Klaviyo projects - Examples of complex automation flows or customer journeys you’ve developed - Examples of A/B tests or CRM projects with measurable business impact - Your hourly or daily rate - Your availability

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