Sr Marketing Manager - Loyalty Program

Lowe’s Sr Marketing Manager - Loyalty Program Reposted 18 Hours AgoSaved Hybrid Mooresville, NC, USA Senior level Senior levelConsumer Web • eCommerce • Information Technology • Retail • Software • Analytics • App developmentLead strategy and execution for the MyLowe's Rewards loyalty program to grow active membership, member spend, and engagement. Partner cross-functionally with finance, digital, store operations, and data teams to optimize online and in-store conversion, manage value proposition and T&Cs, deliver member gifts and benefits, and measure program performance to drive sentiment and ease of use.Top Skills: CRMMarketing Technology