Director of Sales

Company: Quad Plus

RedBalloon posts jobs on behalf of client companies

Job Summary

As Director of Sales, you will own the commercial operation at NSA Houston. You will lead a team of four sales professionals, define who we sell to and why, build the systems and disciplines that give the team a repeatable way to win, and be the senior face of NSA in front of customers and prospects across the Houston market.

You will report directly to the General Manager and have a real seat at the leadership table. The decisions you make about strategy, process, and people will shape this organization for years. There is no committee to run changes through, no corporate sales methodology handed down from a headquarters you have never visited. You will build the playbook. You will run it. You will own the outcome.

For the right person, this is not just a job. It is a career-defining opportunity to take a technically excellent company and make it commercially excellent too.

Responsibilities

Build the Commercial Infrastructure

• Design and implement a consistent sales process — from first contact through close —

appropriate to NSA's deal cycles, deal sizes, and buyer behavior

• Establish pipeline stage definitions, qualification criteria, and forecasting discipline
• Install a weekly operating cadence including pipeline reviews, rep one-on-ones, and team

meetings

• Define the metrics that matter and ensure they are tracked, reviewed, and acted upon
• Drive CRM adoption and data quality across the team

Define the Market Strategy

• Analyze NSA's existing customer base to identify the Ideal Customer Profile — the firmographic

and situational characteristics of the customers NSA is best positioned to win and serve

• Map the Houston market opportunity against NSA's technical capabilities and competitive

position

• Build a prioritized target account framework for each sales representative
• Ensure the team's time and effort are concentrated on the highest-probability opportunities
• Refine the targeting strategy continuously based on win/loss data and market intelligence

Coach and Develop a Team

• Conduct a structured assessment of each of the four sales representatives — strengths, skill

gaps, and development priorities

• Build and execute an individual development plan for each rep
• Run a consistent weekly one-on-one with each rep focused on deal coaching, skill development,

and accountability

• Be present in the field — on calls, in customer meetings, in prospect conversations — to observe,

debrief, and develop

• Build a team culture of high expectation, honest feedback, and shared accountability

Lead Externally

• Serve as the senior commercial representative for NSA Houston in customer and prospect

interactions

• Lead strategic account meetings, key prospect conversations, and new logo pursuits that require

senior-level engagement

• Represent NSA in the Houston industrial market — at industry events, trade associations, and in

the networks where target customers are active

• Bring market intelligence back to leadership — competitive dynamics, customer needs, emerging

opportunities

• Partner with estimating, project management, and engineering to ensure that what is sold can be

delivered — and that delivery excellence supports future sales

Qualifications

• 10 to 15 years of experience in technical or industrial B2B sales — automation, electrical

engineering, industrial services, energy services, distribution, or related sectors

• Demonstrated experience building or significantly restructuring a sales organization — not just

managing an existing one

• Proven track record of developing and coaching sales professionals to higher performance
• Experience leading a team of three or more sales representatives
• Familiarity with the Houston industrial market; existing relationships in oil and gas, marine,

utilities, or heavy manufacturing are a significant advantage

• Technical credibility sufficient to engage peers in operations, maintenance, or engineering

conversations — a degree in engineering is not required, but professional fluency in industrial

systems is

Capabilities

• Builds structure where none exists — designs process, installs discipline, and drives adoption

without needing a playbook handed to them

• Coaches effectively — develops reps through observation, diagnosis, and deliberate skill-building

rather than rescuing deals or selling for the team

• Thinks strategically about markets and customers — can analyze a customer base, identify

patterns, and build a targeting framework from the data

• Communicates with clarity and directness — with leadership, with the team, and with customers
• Operates comfortably in an environment that requires both strategic thinking and day-to-day

execution

• Holds people accountable with respect — sets a high standard and enforces it without damaging

relationships

Character

• Energized by building, not frustrated by the absence of existing structure
• Takes ownership without excuse-making
• Asks questions before drawing conclusions
• Honest with leadership even when the message is difficult
• Motivated by team success — measures personal performance by what the team achieves