Campaign and Activation Specialist

Ericsson Campaign and Activation Specialist YesterdaySaved In-Office Plano, TX, USA Mid level Mid levelCloud • Information Technology • Internet of Things • Machine Learning • Software • Cybersecurity • Infrastructure as a Service (IaaS)Plan, execute, and optimize integrated B2B campaigns and nurture programs across digital and in-person channels. Manage budgets, agencies, and workflows; measure performance and deliver data-driven insights; support ABM, events, sales enablement, customer advocacy, and use AI-enabled tools to improve campaign execution.Top Skills: Ai-Enabled ToolsAnalytics PlatformsCRMEmail MarketingMarketing AutomationPaid Media PlatformsSocial Media PlatformsWebinars