VP, Marketing Science & Analytics

GoodRx VP, Marketing Science & Analytics YesterdaySaved Remote or Hybrid USA 238K-465K Annually Expert/Leader 238K-465K Annually Expert/LeaderConsumer Web • Coupons • Healthtech • Social Impact • PharmaceuticalLead a 10+ person marketing science team to centralize customer segmentation, programmatic media and audience strategy, marketing analytics and BI, attribution (lift and econometrics), ad operations, privacy/compliance, and martech. Build data products and automation for scalable media activation, provide reporting and insights for stakeholders and ELT, and collaborate cross-functionally to align measurement and marketing strategy.Top Skills: Ad OperationsAi ToolsBusiness IntelligenceCustomer SegmentationEconometric ModelingLift MeasurementMarketing AutomationMartechProgrammatic Media