Shopper Marketing Manager Traditional Trade

Are you passionate about turning shopper and consumer insights into winning category strategies? Do you enjoy working cross-functionally, influencing commercial decisions, and helping retailers grow their categories?

Our client is a leading international FMCG company with a portfolio of well-known consumer brands. Due to continued business growth, we are looking for a Shopper Marketing Manager – Traditional Trade to strengthen the commercial team.

Your responsibilities

• Develop and implement category strategies for the Traditional Trade channel.
• Lead the 4P category agenda (Product, Price, Promotion, Placement) for traditional retail customers.
• Translate shopper and consumer insights into actionable recommendations that drive category growth.
• Prepare category reviews, analyses, and business recommendations for internal stakeholders and customers.
• Design and facilitate customer and internal workshops focused on category development opportunities.
• Partner closely with Sales, Marketing, Shopper Marketing, and Insights teams to deliver impactful commercial initiatives.
• Monitor market trends, shopper behavior, and competitive activity to identify growth opportunities.
• Support negotiations and customer development by providing category expertise and data-driven recommendations.

What we're looking for

• Experience in Category Management, Shopper Marketing, or Consumer Insights within the FMCG industry.
• Strong analytical mindset with the ability to transform data into practical business recommendations.
• Experience presenting insights and facilitating workshops with internal and external stakeholders.
• Excellent communication and stakeholder management skills.
• Fluent Polish and English (both written and spoken).
• Proficiency in Excel and presentation tools.

Nice to have:

• Experience working with Traditional Trade customers.
• Knowledge of syndicated market data (e.g. NielsenIQ, Circana, GfK).

What our client offers

• Competitive salary of PLN 17,000–19,000 gross/month, depending on experience.
• Annual performance bonus.
• Hybrid working model (3 days in the office, 2 days remote).
• Opportunity to join a globally recognized FMCG organization with strong brands and an international environment.
• Exposure to strategic, high-impact projects and cross-functional collaboration.
• Professional development opportunities and a culture that values innovation, ownership, and continuous learning.

If you're looking for an opportunity to influence category growth in one of the world's leading FMCG organizations, we'd love to hear from you.