Regional Marketing Manager GEU

About us

Vestacy is a standalone company (carved out from Reckitt) with a clear purpose: to turning houses into homes. We’re home to some of the world’s most trusted brands (Air Wick, Calgon, Cillit Bang, and Mortein) helping millions of people care for the spaces they live in every day.

Backed by Advent, a leading global private equity firm, we have the freedom to think big and move fast. With almost 3,000 colleagues across 20+ countries, we see every person as a Founder, empowered to make bold decisions and shape what’s next.

We care for our company the way you care for your own home: with energy, passion, and pride. Here, you’ll find space to grow, opportunities to lead, and the support to thrive. Together, we’re building something extraordinary.

About sales

Our Sales teams help to deliver Vestacy's purpose by building shared success with our customers, making access to the highest quality brands possible in-stores and online.

Within Sales, we're focused on achieving outperformance across all our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.

We have hundreds of salespeople across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

Ready to shape how VESTACY shows up across our distributor markets? As Regional Marketing Manager, you'll turn brand and category priorities into market activation plans that drive real, sustainable growth - and make sure our distributor partners have the tools, skills, and support to deliver.

You'll be the vital link between Marketing, Commercial, Supply Chain, and our distributor partners, blending trade marketing leadership with marketing operations excellence. It's a role for a strategic thinker who executes flawlessly and knows how to influence and get things done through others.

Your responsibilities

• Develop and execute regional trade marketing programs that support brand, category, and commercial objectives.
• Translate global and regional strategies into local activation plans, promotions, product launches, and channel initiatives.
• Manage marketing operations across distributor markets, including planning, execution tracking, and governance processes.
• Coordinate artwork development, localization, approval processes, and the delivery of marketing assets and toolkits.
• Build strong partnerships with distributors, supporting the creation and execution of effective local marketing plans.
• Drive execution excellence through Perfect Store initiatives, promotional effectiveness, and merchandising standards.
• Monitor campaign and activation performance, providing insights, reporting, and recommendations to improve ROI.
• Collaborate closely with Commercial, Supply Chain, Finance, Regulatory, and Global Marketing teams to ensure successful project delivery and product launches.

The experience we're looking for

• Bachelor's degree
• Fluent English and Polish
• 6-8 years in Trade, Shopper, Channel, or Commercial Marketing, or Marketing Operations.
• Hands-on experience in distributor-led or indirect-market models (strongly preferred).
• A solid grounding in FMCG, Consumer Health, Consumer Goods, or similar fast-moving industries.
• A track record of running multi-market activation programmes - international and emerging-market experience is a real plus.
• Strong marketing and commercial acumen, with the ability to translate strategy into effective execution
• Excellent analytical and strategic thinking skills
• Strong understanding of syndicated and distributor data (e.g., Nielsen, panel data, internal data sources)
• Outstanding communication and presentation skills
• Ability to manage complexity across multiple markets and stakeholders
• Agile, solution-oriented, and comfortable working in ambiguous environments

What we offer

We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives.

Equality

We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive.