Associate – Digital Marketing & Demand Generation

Location: Vadodara

Experience: 3–5 years

Employment: Full-time, work from office

Company: Phonon Digital / 22North

About the Role

We are looking for an Associate – Digital Marketing & Demand Generation to build awareness, generate qualified enterprise leads and strengthen the digital presence of Phonon Digital and 22North.

This is a hands-on role covering campaigns, content distribution, account-based marketing, webinars, email marketing, social media and performance analysis. The successful candidate should be able to connect marketing activity with lead quality, pipeline creation and business outcomes.

Key Responsibilities

• Plan and execute digital marketing and demand-generation campaigns for defined products, industries and geographies.
• Develop campaigns targeting specific enterprise accounts, decision-makers and buyer personas.
• Generate marketing-qualified leads through LinkedIn, email campaigns, website content, webinars, events and other relevant channels.
• Work with internal teams and subject-matter experts to develop case studies, articles, white papers, presentations and campaign content.
• Manage the company’s LinkedIn presence and other relevant digital channels.
• Plan and execute email campaigns, nurture sequences and remarketing initiatives.
• Support webinars, industry events, product launches and partnership campaigns.
• Improve landing pages, calls to action and lead-capture journeys.
• Track campaign reach, engagement, cost per lead, lead quality and conversion.
• Coordinate with the business development team to ensure timely lead follow-up.
• Analyse which campaigns, messages, industries and channels generate the strongest opportunities.
• Maintain marketing calendars, campaign dashboards and lead reports.
• Research competitors, industry trends, customer needs and emerging market opportunities.
• Support sales teams with presentations, brochures, case studies and other enablement material.

Key Performance Indicators

• Marketing-qualified leads generated
• Cost per qualified lead
• Lead quality and acceptance by the sales team
• MQL-to-opportunity conversion
• Pipeline influenced by marketing
• Campaign engagement and conversion rates
• Website and landing-page conversions
• Content and campaign execution discipline

Candidate Profile

• 3–5 years of experience in B2B or enterprise marketing, digital marketing or demand generation.
• Experience marketing technology products, SaaS, enterprise software or digital services is preferred.
• Practical experience with LinkedIn campaigns, email marketing, webinars, content distribution and lead-generation platforms.
• Ability to translate complex technology propositions into clear customer-focused communication.
• Strong writing, analytical and project-management skills.
• Comfortable interpreting campaign data and making decisions based on performance.
• Familiarity with CRM, marketing automation and analytics tools is desirable.
• Commercial mindset with an understanding that marketing must contribute to qualified pipeline and revenue.
• Strong ownership and ability to execute campaigns independently.
• Comfortable working from our Vadodara office.

What We Value

We value marketers who look beyond impressions and engagement. The right candidate will understand that successful enterprise marketing must generate relevant conversations, qualified opportunities and measurable commercial impact.

About Phonon Digital and 22North

Phonon Digital builds enterprise communication and customer-engagement technology for the banking, financial services and insurance (BFSI) sector. Through 22North, our passenger operations platform, we work with airlines to improve passenger communication, revenue enhancement, booking journeys, disruption recovery and operational experiences.

We build products for complex, high-impact enterprise environments and are looking for people who combine structured thinking with the ability to execute quickly.