Digital Marketing Manager

Company Description Kanan.co is a global education and immigration services organization founded in 1996 in Vadodara, Gujarat. The company supports learners pursuing study and immigration opportunities across destinations including Canada, the USA, the UK, Australia, New Zealand, and Germany. Through Kanan Academy, Kanan.co offers advanced coaching for international exams such as IELTS, TOEFL-iBT, PTE, Duolingo English Test, SAT, GRE, GMAT, and language courses in English and French, delivered in in-person, online, and blended formats. Its EdTech platforms, including KananPREP and Know Your Score (KYS) mock test centers, provide structured preparation and transparent assessment for students. The organization operates from a 23,000-square-foot headquarters in the Trident Complex, Race Course area of Vadodara.
Role Description This is a full-time, on-site Digital Marketing Manager role based at Kanan.co’s headquarters in Vadodara. The Digital Marketing Manager will plan and execute digital marketing campaigns across channels, manage the brand’s online presence, and support student acquisition and engagement goals. Responsibilities include overseeing social media marketing, optimizing website content and user journeys, managing paid campaigns, and coordinating email and content marketing initiatives. The role also involves monitoring web analytics and performance metrics, generating regular reports, and using data insights to refine strategies. The Digital Marketing Manager will collaborate closely with coaching, admissions, and product teams to ensure alignment between marketing activities and organizational objectives.
Qualifications

• Strong Digital Marketing and Marketing skills, with experience in planning and executing integrated campaigns.
• Proficiency in Social Media Marketing for brand building, community engagement, and performance-driven campaigns.
• Hands-on experience in Lead Generation, including funnel optimization and conversion-focused initiatives.
• Ability to work with Web Analytics tools to track performance, derive insights, and inform decision-making.
• Experience in the education, EdTech, or immigration services sector is an advantage.
• Comfort working on-site in a fast-paced, collaborative environment at the Vadodara headquarters.
• Strong communication skills, analytical mindset, and ability to manage multiple projects and deadlines.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing are a plus.