Lifecycle Marketing Lead

Possible Finance Lifecycle Marketing Lead 2 Days AgoSaved Hybrid Seattle, WA, USA 162K-195K Annually Senior level 162K-195K Annually Senior levelBig Data • Consumer Web • Fintech • Mobile • Payments • Social Impact • Financial ServicesLead end-to-end lifecycle marketing for new-user growth across email, push, in-app, and SMS. Develop strategy, segmentation, testing frameworks, and campaign roadmaps; partner with Data Science, Product, and Creative to personalize and scale programs using automation and AI. Execute experiments, optimize performance, and present results to senior leadership.Top Skills: Ai/AutomationBrazeCdpCSSHTMLLiquid TemplatingSegment