Market Research Manager

We're looking for:

MARKET RESEARCH MANAGER

Location: Cebu City, Cebu

RESPONSIBILITIES:

• Lead the market research function and develop frameworks for gathering and analyzing market data.
• Collaborates with cross-functional departments (sales, marketing, product innovation, supply chain and finance) to support customer-centric decision-making information, enabling the company to maintain its competitive edge and innovate with confidence in a dynamic marketplace.
• Provide insights on customer needs, customer behavior, market demand, competitive landscape and industry trends for expansion into new markets and evaluation of growth opportunities.

QUALIFICATIONS:

• Graduate of a degree in Marketing, Business Administration, Economics, Statistics or related field.
• Proficient in data analytics/research tools (Power BI, SPSS, Nielsen, Tableau, etc).
• Strong understanding of architectural and industrial coatings and a strong background in quantitative and qualitative research methods.
• With at least 5-10 years of experience in market research, insights, or business intelligence.